Getting Started with TikTok

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Getting Started with TikTok

This course is part of Marketing with TikTok Specialization

Instructor: Anke Audenaert

14,940 already enrolled

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

9 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

9 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

TikTok’s key features, user demographics, and why it is an important platform to engage with
How users interact with TikTok and best practices for engaging the TikTok community
How to create engaging and shareable content on TikTok

Skills you'll gain

Tools you'll learn

TikTok

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

11 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Marketing with TikTok Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

In this course, you will be introduced to TikTok, an exciting social media platform that will open up new marketing opportunities for your business.

This course focuses on TikTok basics. You will learn the history of TikTok, the key user demographics, and the app's unique features. You will gain an understanding of how users interact with the app and the benefits of adding TikTok to your social media strategy. You will set up a personal account and learn the best strategies for creating compelling content with which other users will want to interact. You will even create your first video. By the end of this course, you will be able to: - Describe the key features and user demographics of TikTok - Discuss how users interact with TikTok - Engage with the TikTok community - Create an engaging video with TikTok’s editing tools Regardless of your current social media experience, this course will lay the foundation for success in using TikTok.

This week, you will learn about the TikTok app and discover some of the platform's unique features. You will create your own TikTok account and explore TikTok's unique features. You will also discover how TikTok uses a distinctive algorithm and how it works.

What's included

12 videos4 readings6 assignments

12 videosTotal 38 minutes

Program Introduction Video3 minutes
Course Introduction Video1 minute
Instructor Introduction Video2 minutes
Overview: Introduction to TikTok1 minute
A Brief History of TikTok7 minutes
Introduction to TikTok4 minutes
TikTok App5 minutes
Explore TikTok2 minutes
Understand the Algorithm5 minutes
Benefits of TikTok4 minutes
Create a TikTok Account2 minutes
Conclusion: Introduction to TikTok1 minute

4 readingsTotal 60 minutes

Syllabus30 minutes
Join Aptly’s Marketing with TikTok Community!10 minutes
TikTok New User Guide10 minutes
Summary: Introduction to TikTok10 minutes

6 assignmentsTotal 175 minutes

Graded Quiz: What is TikTok50 minutes
Review Your Community Knowledge10 minutes
Practice Quiz: What is TikTok?25 minutes
Practice Quiz: TikTok App20 minutes
Practice Quiz: Explore TikTok25 minutes
Activity: Sign Up and Explore the App45 minutes

This week, you will explore the TikTok app and learn more about how users interact on the platform. You will examine TikTok demographics and determine the impact TikTok has on popular culture.

What's included

12 videos2 readings5 assignments1 discussion prompt

12 videosTotal 42 minutes

Overview: Understanding The TikTok Community1 minute
TikTok Users3 minutes
How Do People Use TikTok?3 minutes
Interacting with Followers and the TikTok Community3 minutes
Engagement Options3 minutes
The Importance of Music on TikTok6 minutes
What Makes a Great TikTok Video5 minutes
How to Create Your First Video 3 minutes
Exploring Video Tool Options3 minutes
Audio Features4 minutes
Behind the Scenes7 minutes
Conclusion: Engaging with the TikTok Community1 minute

2 readingsTotal 25 minutes

Is TikTok Just for Gen Z?10 minutes
How to Create TikTok Videos: A Guide15 minutes

5 assignmentsTotal 190 minutes

Graded Quiz: Engaging with the TikTok Community50 minutes
Activity: Discover and Follow Accounts45 minutes
Practice Quiz: Understanding the TikTok Community25 minutes
Practice Quiz: Creating a Great TikTok Video25 minutes
Activity: Make Your First Video45 minutes

1 discussion promptTotal 10 minutes

Share Your Thoughts!10 minutes

Earn a career certificate

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Instructor

Anke Audenaert

Aptly

43 Courses1,093,307 learners

Offered by

Aptly

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.