In this course, you will be introduced to TikTok, an exciting social media platform that will open up new marketing opportunities for your business.
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Getting Started with TikTok
This course is part of Marketing with TikTok Specialization
Instructor: Anke Audenaert
1,910 already enrolled
Included with
(20 reviews)
Recommended experience
What you'll learn
TikTok’s key features, user demographics, and why it is an important platform to engage with
How users interact with TikTok and best practices for engaging the TikTok community
How to create engaging and shareable content on TikTok
Details to know
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July 2024
10 assignments
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There are 2 modules in this course
This week, you will learn about the TikTok app and discover some of the platform's unique features. You will create your own TikTok account and explore TikTok's unique features. You will also discover how TikTok uses a distinctive algorithm and how it works.
What's included
12 videos3 readings5 assignments
This week, you will explore the TikTok app and learn more about how users interact on the platform. You will examine TikTok demographics and determine the impact TikTok has on popular culture.
What's included
12 videos2 readings5 assignments1 discussion prompt
Instructor
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Arizona State University
The Hong Kong University of Science and Technology
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Frequently asked questions
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