This intermediate-level course has been designed and tailored for those seeking to leverage the power of generative AI to optimize keyword research and enhance SEO outcomes. During the engaging lessons, delivered by Marketing Specialist, Antón Jáuregui, you will develop the confidence and skills to integrate GenAI tools into your SEO strategy. You’ll learn how the use of GenAI tools can streamline your keyword research, ensuring precision and efficiency. Through practical, step-by-step guidance, you’ll uncover the possible applications of popular GenAI tools, as well as how to utilize these and get the best out of them.
Generative AI for Keyword Research
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Intermediate level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
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Recently updated!
June 2024
Assessments
3 assignments
Taught in English
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There are 3 modules in this course
This course is designed to equip you with the necessary knowledge to leverage GenAI for keyword research, helping you develop key skills to integrate AI tools into your workflows. In this course, you'll gain a practical understanding of strategically using AI tools to streamline your keyword research process and apply actionable strategies for integrating these AI tools into your SEO workflows.
What's included
1 video1 reading
This lesson will provide you with context for the course. You'll begin with a brief explanation of the purpose of keyword research in SEO, then continue with an introduction to GenAI and its current applications.
What's included
2 videos1 reading1 assignment
In this lesson, the different strategies you can use to leverage AI in your keyword research processes will be discussed. You will learn to implement strategies using GenAI to automate and optimize keyword research processes.
What's included
3 videos1 reading2 assignments
Instructor
Offered by
Recommended if you're interested in Marketing
University of Michigan
Coursera Instructor Network
Vanderbilt University
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