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There are 4 modules in this course
This program explores Generative AI in Customer Service, equipping support professionals, service leaders, and business managers with the skills to design and deploy AI-powered customer experience solutions. You’ll begin by mastering the foundations of Generative AI, prompt engineering basics, and advanced prompting techniques for handling queries, structured responses, and role-based service scenarios—using tools like ChatGPT, Claude AI, Google AI Studio, and Microsoft Copilot.
You’ll then advance to AI-powered Inquiry Management, applying Zendesk AI and Kommunicate for ticket classification, response drafting, and personalized chat engagement. Next, you’ll explore AI for Knowledge Management and Self-Service, leveraging Notion AI and Freshdesk to create intelligent FAQs, dynamic knowledge bases, and analytics-driven self-service portals.
By the end of this program, you will be able to:
- Define Generative AI fundamentals and its practical applications in modern customer service.
- Apply AI tools like ChatGPT and Copilot to automate inquiries and enhance customer communication.
- Create and refine effective prompts to improve accuracy and tone in AI-generated customer responses.
- Personalize customer interactions using Zendesk AI and Kommunicate for seamless support.
- Build AI-powered self-service portals and knowledge bases using Notion AI and Freshdesk.
- Design and implement an AI-driven service strategy to boost efficiency and customer satisfaction.
This program is designed for customer service professionals, support leads, and business managers aiming to integrate Generative AI into customer engagement strategies. A foundation in customer service operations and digital tools will help maximize your learning experience.
Join us to unlock the full potential of Generative AI in Customer Service, and transform the way you assist, engage, and delight customers with next-generation AI systems.
Learn the fundamentals of Generative AI and its impact on customer service. Explore how AI enhances response accuracy, speeds up resolutions, and personalizes customer interactions. Build foundational skills in prompt engineering using the CLEAR framework, mastering techniques from effective prompt writing to advanced methods like role-based and iterative prompting with ChatGPT, Claude, Google AI Studio, and Copilot.
Demonstration: Prompting for Structured Outputs•7 minutes
Demonstration: Advanced Prompting for Customer Inquiries•7 minutes
Prompt Engineering Best Practices•6 minutes
5 readings•Total 75 minutes
Course Overview•15 minutes
Introduction to Generative AI Tools for Customer Service•15 minutes
Best Practices for Prompt Engineering in Customer Service•15 minutes
Advanced Prompting Strategies for Customer Service•15 minutes
Module Summary: Introduction to Generative AI for Customer Service•15 minutes
4 assignments•Total 48 minutes
Knowledge Check: Introduction to Generative AI for Customer Service•30 minutes
Practice Assignment: What is Generative AI?•6 minutes
Practice Assignment: Prompt Engineering Basics•6 minutes
Practice Assignment: Advanced Prompting Techniques•6 minutes
1 discussion prompt•Total 5 minutes
Introduce Yourself•5 minutes
AI-Powered Customer Inquiry Management
Module 2•2 hours to complete
Module details
Discover how AI automates and optimizes the management of customer inquiries. Learn to classify and route tickets, generate first-response drafts, and manage follow-ups using tools like Zendesk AI. Gain hands-on experience building personalized communication workflows and AI agents with Kommunicate to improve engagement, response quality, and customer satisfaction.
What's included
7 videos3 readings3 assignments
Show info about module content
7 videos•Total 37 minutes
AI in Inquiry Classification and Routing•5 minutes
Generating Initial Response Drafts with AI•4 minutes
AI-Assisted Follow-up Communications•4 minutes
Demonstration: Zendesk AI for Customer Service•6 minutes
Creating Personalized Email Responses•5 minutes
AI for Live Chat Support•5 minutes
Demonstration: Building an AI Agent for Customer Support using Kommunicate•7 minutes
3 readings•Total 45 minutes
AI Tools for Customer Inquiry Management•15 minutes
Enhancing Customer Communication with AI•15 minutes
Practice Assignment: AI for Customer Inquiry Processing•6 minutes
Practice Assignment: AI for Personalized Customer Communication•6 minutes
AI in Knowledge Management and FAQ Automation
Module 3•2 hours to complete
Module details
Learn how AI streamlines knowledge creation and self-service experiences. Explore tools like Notion AI and Freshdesk to build dynamic FAQs, update knowledge bases, and deliver intelligent search recommendations. Develop skills to measure self-service success, identify content gaps, and design scalable AI-powered support ecosystems that empower both customers and teams.
What's included
9 videos3 readings3 assignments
Show info about module content
9 videos•Total 44 minutes
Building Knowledge Articles with AI•5 minutes
AI-Generated FAQ Content•4 minutes
Maintaining Knowledge Base Currency•5 minutes
Demonstration: Notion AI for Knowledge Base Creation•6 minutes
AI for Intelligent Search and Recommendations•4 minutes
Dynamic FAQ Updates with AI•5 minutes
Demonstration: Self-Service Portal in Freshdesk•5 minutes
Module Summary: AI in Knowledge Management and FAQ Automation•15 minutes
3 assignments•Total 42 minutes
Knowledge Check: AI in Knowledge Management and FAQ Automation•30 minutes
Practice Assignment: AI for Knowledge Base Creation•6 minutes
Practice Assignment: Optimizing Self-Service with AI•6 minutes
Course Wrap-Up and Assessment
Module 4•2 hours to complete
Module details
This module is designed to assess an individual on the various concepts and teachings covered in this course. Evaluate your knowledge with a comprehensive graded quiz.
What's included
1 video1 reading2 assignments1 discussion prompt
Show info about module content
1 video•Total 3 minutes
Course Summary•3 minutes
1 reading•Total 30 minutes
Practice Project: Building an AI-Powered Support System for SubConnect•30 minutes
2 assignments•Total 60 minutes
End Course Knowledge Check: Generative AI for Customer Service Essentials•30 minutes
Designing an AI-Driven Customer Service Automation Strategy•30 minutes
1 discussion prompt•Total 5 minutes
Describe Your Learning Journey•5 minutes
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This course is ideal for customer service professionals, support leads, and business managers interested in applying Generative AI to improve service delivery, automate inquiries, and enhance customer engagement. No prior technical or coding experience is required.
What topics are covered in this course?
The course covers the foundations of Generative AI, prompt engineering basics, and advanced prompting techniques for customer support. You’ll also explore AI tools for inquiry management (Zendesk AI, Kommunicate) and knowledge management (Notion AI, Freshdesk) to build intelligent, scalable self-service systems.
Will I get hands-on practice with AI tools?
Yes! The course includes interactive demos and practice assignments using tools like ChatGPT, Claude, Google AI Studio, Microsoft Copilot, Zendesk AI, Kommunicate, Notion AI, and Freshdesk. You’ll learn by applying AI to real customer service tasks such as drafting responses, automating tickets, and creating FAQs.
What skills will I gain from this course?
By the end of this course, you’ll be able to design effective AI prompts, automate customer inquiry handling, build AI-powered self-service systems, and create a complete Generative AI strategy to enhance customer experience and operational efficiency.
How long will it take to complete the course?
The course is designed to be completed in 3–4 weeks with a recommended study pace of 4–5 hours per week. You can progress at your own pace, revisiting readings, videos, and practice exercises as needed.
Do I need programming knowledge to take this course?
No programming experience is required. All tools and workflows are explained in a step-by-step, practical format focused on customer service applications.
What career opportunities can this course lead to?
Understanding Generative AI for customer service opens doors to roles in AI-powered support, service automation, customer experience management, knowledge management, and AI implementation consulting. It also strengthens your ability to integrate AI into customer operations.
Will I receive a certificate upon completion?
Yes, you’ll receive a certificate of completion after successfully finishing all modules and assessments. This certificate validates your understanding of applying Generative AI in customer service and enhances your professional profile.
How is this course different from other AI programs?
Unlike general AI courses, this program focuses on practical customer service applications of Generative AI. It emphasizes hands-on demos, real-world use cases, and tool-based exercises using ChatGPT, Zendesk AI, Kommunicate, Notion AI, and Freshdesk to help you apply AI directly to daily service operations.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.