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Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 3 modules in this course
Have you ever struggled to get consistent, high-quality responses from GenAI systems or wondered how to build chatbots that genuinely understand your customers’ needs? While many professionals recognize the power of Generative AI (GenAI), few understand how to effectively communicate with it to unlock its full potential.
This GenAI Foundations course transforms you into a prompt engineering expert. You’ll learn to design sophisticated interactions with large language models, master the architecture of GenAI systems, and explore real-world enterprise applications. By practicing advanced prompt engineering techniques, you’ll learn how to consistently deliver exceptional results. You’ll build multi-step prompt chains, optimize context windows, and create customer support chatbots that provide human-like interactions.
Tailored for professionals aiming to deepen their AI integration skills, this course is ideal for software engineers embedding GenAI into applications, product managers implementing AI-driven features, data scientists expanding into generative AI models, and business analysts optimizing workflows with AI capabilities. Whether you’re developing prototypes or full-scale production systems, you’ll be equipped to elevate your AI initiatives.
Participants should be comfortable with APIs, web services, Python coding, and general machine learning concepts. Familiarity with prompt engineering tools and a willingness to experiment will help you excel.
By course end, you’ll be able to apply GenAI architecture principles to design scalable AI applications, craft advanced prompt engineering patterns for various business use cases, build interactive multi-step workflows, and create robust customer support systems. These skills will empower you to lead AI-driven innovation in your organization.
In this module, you’ll learn how to design and build robust GenAI applications by exploring the core architecture and components of modern AI systems. You’ll set up a professional development environment—configuring SDKs, tooling, and data pipelines—and examine real-world enterprise implementations to see how organizations leverage GenAI for competitive advantage. Through expert-led walkthroughs, hands-on setup exercises, and case-study analyses, you’ll gain the skills to deploy scalable, production-ready generative AI solutions.
A Survey of Generative Artificial Intelligence •5 minutes
A Brief Survey of Large Language Models •5 minutes
Generative AI Use Cases: A Primer •5 minutes
1 assignment•Total 20 minutes
GenAI Foundations •20 minutes
3 peer reviews•Total 30 minutes
Hands-On-Learning: Introduction to Generative AI•10 minutes
Hands-On-Learning: LLM Integration and API Setup •10 minutes
Hands-On-Learning: Support Assistant System Design •10 minutes
3 discussion prompts•Total 15 minutes
Identifying High-Impact GenAI Opportunities in Your Organization•5 minutes
Strategic LLM Selection and Trade-Off Analysis for Enterprise Use Cases•5 minutes
Identifying Quick Wins and Strategic Bets for GenAI Implementation•5 minutes
Prompt Engineering
Module 2•2 hours to complete
Module details
In this module, you’ll master the art of prompt engineering by exploring the core principles of prompt design, the structural elements that drive model behavior, and the spectrum of prompt patterns—single-shot, few-shot, and chain-of-thought. You’ll learn how to craft, test, and refine prompts for diverse business scenarios, understand the trade-offs between prompt complexity and performance, and apply evaluation metrics to ensure consistent, high-quality outputs. Through expert-led demos, hands-on prompt labs, real-world case studies, and interactive assessments, you’ll gain the skills to engineer prompts that reliably unlock the full power of generative AI.
Hands-On-Learning: Template System Implementation Guide •10 minutes
3 discussion prompts•Total 15 minutes
Applying Core Prompt Engineering Principles to Redesign Your AI Interactions•5 minutes
Designing and Optimizing Multi-Step Prompt Chains for Complex Business Processes•5 minutes
Designing Empathetic and Efficient Support Bot Conversation Flows•5 minutes
Course Conclusion
Module 3•1 hour to complete
Module details
In this module, you’ll consolidate your GenAI and prompt engineering expertise by recapping core techniques, reflecting on real-world applications, and charting your continued growth path. You’ll integrate skills into end-to-end project scenarios, explore advanced topics like Retrieval-Augmented Generation and AI agents, and plan your specialization roadmap. Through instructor-led reflections, interactive planning exercises, and curated resource guides, you’ll finish ready to apply your learning confidently and pursue deeper mastery.
What's included
1 video1 peer review
Show info about module content
1 video•Total 4 minutes
Course Conclusion •4 minutes
1 peer review•Total 60 minutes
Project: GenAI Engineering System Design Challenge•60 minutes
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What will I learn in this GenAI and Prompt Engineering course?
This course covers Generative AI Foundations, Prompt Engineering, ChatGPT workflows, AI prompting techniques, and practical applications of generative AI tools across industries.
Is this course suitable for beginners?
Yes. This beginner-friendly GenAI Foundations course is designed for learners with no prior AI, programming, or technical experience.
What Prompt Engineering skills will I gain?
You’ll learn prompt engineering best practices, prompt design techniques, AI communication strategies, and how to create effective prompts for ChatGPT and other generative AI tools.
How will this course help my career?
This Generative AI and Prompt Engineering course helps learners build in-demand AI skills, improve productivity, automate workflows, and work more effectively with modern generative AI technologies.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.