This course is designed to introduce Sales Development Representatives (SDRs) to the transformative capabilities of Generative Artificial Intelligence (GenAI). Participants will explore practical strategies to leverage GenAI in various sales tasks, enhancing efficiency and productivity. Through a combination of discussions, demonstrations, and hands-on activities, participants will gain a deep understanding of how GenAI can be integrated into sales processes and decision-making. Whether you're an experienced SDR looking to stay ahead of the curve or an aspiring professional seeking to future-proof your skillset, this course provides a foundation that will empower you to unlock new levels of efficiency, productivity, and creativity in your work.

This course targets sales development representatives, managers, and team leads. Sales Development Managers and Team Leads will learn to identify GenAI opportunities and guide their teams towards efficiency and innovation. Sales Development Representatives will enhance workflows and boost productivity with GenAI tools. Aspiring SDRs will future-proof their skills and gain a competitive edge by mastering GenAI integration in sales processes. Participants should understand fundamental sales concepts and workflows, including the sales process, customer journey, CRM systems, and sales communication tools (email, phone, chat). They should be curious, open to new technologies, and eager to learn how GenAI can enhance sales workflows. While a deep technical background isn't required, some prior sales experience will help contextualize the GenAI content. By the end of this course, participants will discover GenAI capabilities for sales, identify methods to enhance lead generation, customer engagement, and sales outreach, and review GenAI limitations. They will apply real-world GenAI applications to streamline work, evaluate results, and experiment with its impact. Additionally, they will consider risks, challenges, and ethics, develop strategies for responsible integration with human oversight, and reflect on improving their skills and productivity with GenAI in sales.