This course, we’ll embark on a transformative journey into the world of generative AI and its revolutionary impact on marketing. As a forward-thinking marketer or AI enthusiast, you’ll explore how to harness the incredible power of AI responsibly, developing strategies that are not only innovative but also ethically sound. Get ready to master the art of AI-powered marketing while navigating the ethical challenges that come with it, equipping yourself to thrive in the AI-driven marketing landscape.
GenAI for Marketing: Ethics and Trends
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Intermediate level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Identify the ethical implications of generative AI applications in marketing.
Explain the key principles and frameworks for ethical decision-making in AI-driven marketing.
Apply ethical considerations when designing AI-powered marketing campaigns and strategies.
Assess potential ethical risks in AI-driven marketing initiatives and develop appropriate mitigation strategies.
Skills you'll gain
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Recently updated!
November 2024
Assessments
1 assignment
Taught in English
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There is 1 module in this course
This course empowers marketers to navigate the transformative world of generative AI while upholding the highest ethical standards. You’ll explore how AI revolutionizes marketing by enabling more personalized, efficient, and impactful campaigns. But more than that, this course teaches you to implement AI responsibly—balancing innovation with ethics. Through real-world case studies, hands-on projects, and in-depth discussions, you’ll learn to identify ethical risks, apply AI frameworks, and create AI-driven marketing strategies that respect privacy, avoid bias, and build trust.
What's included
18 videos5 readings1 assignment1 peer review4 discussion prompts
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