How is generative AI used in marketing?

Generative AI is used to create personalized content such as emails, blogs, social media posts, images, and videos. It streamlines campaign creation and boosts engagement through automation and data-driven insights.

How is AI used in sales and marketing?

AI helps analyze customer data, predict trends, automate outreach, and personalize content. It enhances CRM, improves lead scoring, and supports smarter decision-making across sales and marketing funnels.

How is AI used in marketing campaigns?

AI powers content generation, A/B testing, audience targeting, performance tracking, and personalization. It enables real-time adjustments and improves ROI by optimizing campaign effectiveness.

What is the future of AI in sales?

AI will further automate sales processes, enhance personalization, predict customer behavior, and support virtual assistants. It’s set to make sales more efficient, data-driven, and scalable.

How will generative AI impact SEO?

Generative AI will accelerate content creation, improve keyword optimization, and enhance user intent targeting. It can also support automated meta descriptions and structured data generation, reshaping SEO strategies.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Generative AI Course for Marketing, Sales, and Campaigns

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Generative AI Course for Marketing, Sales, and Campaigns

Instructor: Priyanka Mehta

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Create AI-generated content for blogs, emails, videos, and social media
Use GenAI for sales forecasting, CRM management, and churn prediction
Build effective cross-sell, upsell, and lead generation strategies
Apply ethical and strategic GenAI practices for scalable business impact

Skills you'll gain

Tools you'll learn

Generative AI

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

17 assignments

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

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There are 3 modules in this course

This comprehensive Generative AI in Sales and Marketing course equips you with the skills to create, implement, and scale AI-driven strategies for modern business growth. Begin by mastering how GenAI transforms digital marketing—generate content for blogs, social media, emails, videos, and visualizations. Learn to personalize campaigns and analyze performance with AI-powered KPIs. Progress to advanced sales applications including forecasting, CRM optimization, churn prediction, and building persuasive pitches and marketing plans. Deepen your strategic toolkit with GenAI-based upsell, cross-sell, and lead generation techniques, while understanding the ethical considerations and emerging trends shaping the future.

You should have a basic understanding of digital marketing or sales workflows and familiarity with using productivity or analytics tools. By the end of this course, you will be able to: - Automate Content: Generate AI-powered marketing content across channels - Optimize Sales: Apply GenAI to forecasting, CRM, and customer insights - Drive Strategy: Build effective cross-sell, upsell, and lead-gen plans - Lead with AI: Use GenAI responsibly to power scalable business growth Ideal for marketers, sales professionals, and business leaders embracing AI.

Module details

Learn how to transform your marketing efforts with Generative AI in this comprehensive module. Explore GenAI’s role in digital strategies, content creation, and personalized campaigns. Master how to generate blogs, emails, social media posts, images, and videos using AI tools. Understand KPIs and use GenAI for marketing analytics and data visualizations. Ideal for digital marketers and content strategists.

What's included

22 videos1 reading7 assignments

22 videosTotal 142 minutes

Learning Objectives2 minutes
Role of Generative AI in Marketing4 minutes
Examples of Generative AI in Marketing6 minutes
Introduction to Digital Strategies in Marketing5 minutes
Implementation of Generative AI in Digital Strategies and Importance4 minutes
Key Performance Indicators2 minutes
Type of Marketing Strategies - Part 14 minutes
Type of Marketing Strategies - Part 23 minutes
Demo: Creating Content for Mobile Marketing Messages9 minutes
Role of Generative AI in the Pillars of Marketing7 minutes
Examples of Product Centric and Promotion Centric Content5 minutes
Demo: Creating an Image for a Product Using Generative AI6 minutes
Demo: Creating a Video Using Generative AI7 minutes
Demo: Creating a Video Using AI Generated Script12 minutes
Demo: Creating Content for Articles and Blogs14 minutes
Demo: Creating an Email Strategy using Generative AI3 minutes
Demo: Creating Dynamic Email Content Using AI21 minutes
Demo: Creating Social Media Posts Using Generative AI3 minutes
Demo: Creating Content for Social Media Posts Using Generative AI19 minutes
Analyzing Marketing Data Using Generative AI1 minute
Demo: Designing Generative AI Enhanced Data Visualizations5 minutes
Key takeaways1 minute

1 readingTotal 10 minutes

Course Syllabus 10 minutes

7 assignmentsTotal 130 minutes

Assessment for Introduction to Marketing with GenAI40 minutes
Quiz on Role and Application of GenAI in Marketing15 minutes
Quiz on Digital Strategies and Marketing Framework15 minutes
Quiz on Exploring Marketing Strategies and Content Creation15 minutes
Quiz on Multimedia and Text Content Generation15 minutes
Quiz on Personalized Campaigns and Social Media Content15 minutes
Quiz on Marketing Analytics with Generative AI15 minutes

Unlock the power of Generative AI in sales with this hands-on module. Learn to forecast trends, analyze sales data, and visualize insights using AI tools. Improve CRM, pipeline management, and churn prediction. Create personalized sales pitches, marketing plans, and customer surveys. Explore pricing strategies, virtual sales assistants, and CLV prediction—ideal for sales and business professionals.

What's included

20 videos6 assignments

20 videosTotal 96 minutes

Learning Objectives2 minutes
Introduction to Sales Trends Forecasting6 minutes
Importance and Benefits of GenAI in Forecasting Sales Trends4 minutes
Demo: Creating Visualization for Sales Data Analysis10 minutes
CRM, Pipeline, and Customer Management7 minutes
Customer Retention and Churn Prediction6 minutes
Customer Retention and Churn Prediction: Case Study2 minutes
Demo: Generating a Sales Pitch Using ChatGPT5 minutes
Optimizing Pricing and Promotions7 minutes
Promotional Activities1 minute
Chatbots and Virtual Sales Assistants7 minutes
Building Personalization Communication Using GenAI3 minutes
Demo: Crafting a Customer Service Feedback Survey7 minutes
Marketing Plan with GenAI2 minutes
Demo: Creating a Customized Marketing Plan4 minutes
Demo: Building a Buyer Persona Using ChatGPT6 minutes
Demo: Building a Stategic Sales Campaign7 minutes
Customer Lifetime Value Prediction with GenAI3 minutes
Demo: Calculating CLV Prediction Using Generative AI6 minutes
Key Takeaways1 minute

6 assignmentsTotal 115 minutes

Assessment for Introduction to Sales with GenAI40 minutes
Quiz on Forecasting and Sales Data Analysis15 minutes
Quiz on CRM, Pipeline, and Customer Management15 minutes
Quiz on Sales Communication and Pitching15 minutes
Quiz on Strategic Marketing and Campaign Design15 minutes
Quiz on Value Prediction and Customer Insights15 minutes

Explore real-world GenAI strategies and future trends in this impactful module. Learn how GenAI enhances sales and marketing through upselling, cross-selling, and lead generation strategies. Discover ethical considerations, industry use cases, and marketing optimization techniques. Ideal for professionals looking to implement AI-driven, future-ready business strategies.