Discover how Generative AI (GenAI) is transforming the advertising landscape in our beginner-level course, "GenAI for Dynamic Advertising and Media Buying." This course provides an actionable roadmap to harnessing the power of AI for creating personalized ad content, automating campaigns, and optimizing performance.
GenAI for Dynamic Advertising and Media Buying
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Demonstrate the use of key concepts and benefits of using GenAI in dynamic advertising and media buying.
Create personalized ad creatives using AI tools like Gemini, Bannerboo, and Elai, following ethical guidelines regarding data privacy.
Automate ad campaigns on platforms like Google Ads AI and Facebook Ads Manager with optimized targeting and budgeting.
Analyze and optimize ad campaign performance through key metrics (CPA, CTR, ROAS) and use analytics tools for improving campaign outcomes.
Details to know
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Recently updated!
February 2025
Assessments
1 assignment
Taught in English
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There is 1 module in this course
This course provides an actionable roadmap to harnessing the power of AI for creating personalized ad content, automating campaigns, and optimizing performance. With hands-on demonstrations of tools like Google Ads AI, Facebook Ads Manager, Bannerboo, and Elai, you’ll learn how to build dynamic ad content that speaks directly to your target audience.
What's included
14 videos6 readings1 assignment1 peer review3 discussion prompts
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