Master the foundation of web analytics conversion tracking that drives marketing success. Every click, every page visit, every customer action tells a story - but only if you know how to track it properly.

GA Goal Tracking & Setup

GA Goal Tracking & Setup
This course is part of multiple programs.

Instructor: Hurix Digital
Included with
Recommended experience
What you'll learn
Accurate conversion tracking is key to data-driven marketing, enabling smarter campaign optimization and decision-making.
Distinguishing revenue transactions from action-based goals is vital for complete website performance measurement.
Correct goal setup and verification ensures reliable data collection to support strategic business decisions.
Web analytics success requires linking technical implementation to clear, measurable business objectives
Skills you'll gain
Tools you'll learn
Details to know

Add to your LinkedIn profile
January 2026
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There are 2 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor

Offered by
Explore more from Data Management

O.P. Jindal Global University
Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.

Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.




