Este curso examina en profundidad la publicidad paga en las redes sociales. Aprende a desarrollar anuncios efectivos para comenzar a anunciar en plataformas como Instagram y Facebook. Aprende a capturar la esencia de una campaña publicitaria en un brief creativo para trabajar con los equipos de diseño, y comprende la forma en que las políticas de privacidad pueden afectar los anuncios. Completa el curso con un proyecto donde producirás un brief creativo con activos para entregar a un equipo de diseño en una campaña publicitaria. También crearás tu primer anuncio en redes sociales.
Fundamentos de la publicidad en redes sociales
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Fundamentos de la publicidad en redes sociales
This course is part of Marketing en redes sociales de Meta Professional Certificate
Instructor: Daniel Kob
7,824 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(165 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 9 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Cómo evaluar en qué plataformas se pueden ejecutar las campañas publicitarias en redes sociales y cuáles son las características de un anuncio
Cómo crear recursos visuales y escritos atractivos y efectivos para los anuncios en redes sociales
Desarrollar un anuncio directamente desde una página comercial de Facebook y una cuenta profesional de Instagram
Redactar un brief creativo y crear un anuncio en redes sociales
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
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This course is part of the Marketing en redes sociales de Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
En la semana 1, aprenderás por qué y cuándo debes invertir en publicidad paga, así como los cinco componentes que conforman un anuncio pago en redes sociales.
What's included
13 videos6 readings2 assignments2 discussion prompts
En la semana 2, aprenderás a crear un anuncio efectivo en redes sociales de manera independiente y en colaboración con un equipo interno o externo.
What's included
7 videos3 readings2 assignments1 discussion prompt
Esta semana aprenderás de qué se tratan la publicidad basada en datos y los formatos de datos comunes, y cómo se recopilan los datos. También aprenderás sobre privacidad del usuario, cómo se protege y las reglas que los anunciantes deben cumplir.
What's included
10 videos2 assignments1 discussion prompt
Esta semana aprenderás a crear una campaña publicitaria desde tu página comercial de Facebook, y a crear una campaña desde tu cuenta profesional de Instagram y en historias de Instagram.
What's included
9 videos1 reading2 assignments
Esta semana aplicarás todo lo que aprendiste en este curso. Tendrás que redactar un brief creativo y producir un anuncio de acuerdo con este brief.
What's included
2 videos1 reading1 peer review1 discussion prompt
Instructor
Instructor ratings
4.9 (29 ratings)Offered by
Recommended if you're interested in Marketing
Coursera Project Network
Universidad Nacional Autónoma de México
Universitat Autònoma de Barcelona
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4.8
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