This course is part of Business and Marketing Strategies Specialization
Instructor: Mariya Eranova
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This week introduces the subject of international business, the key terms that we will use throughout this MOOC and the topics that will be discussed each week. It also provides an overview of one of the main concepts in international business – globalisation.
5 videos3 readings1 assignment2 discussion prompts
This week discusses how and why firms internationalise. We will look at one of the main manifestations of globalisation -- foreign direct investment (FDI) and compare it with other methods of internationalisation.
2 videos7 readings1 peer review
This week introduces the concept of institutions and how they influence cross-border activities. It offers insights into the main differences in political, and cultural systems across the globe.
3 videos6 readings1 assignment3 discussion prompts
The purpose of this week is to deepen your knowledge of multinational enterprises. It will provide more insights regarding the context of their operations, main choices faced by multinationals, and the main impacts they have on the society and environment.
2 videos5 readings1 assignment2 discussion prompts
University of Colorado Boulder
University of Colorado Boulder
University of New Mexico
University of New Mexico
Taking this course by University of London may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.
75 reviews
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Reviewed on Jan 24, 2024
The course is full of resources to utilize for learning and understanding the concepts.
Reviewed on Jun 29, 2023
International business with fundamental it is the very relevant point. Thank Coursera and the University Of London
Reviewed on Jul 14, 2024
With sufficient examples and well-structured online training materials provide me a helicopter view in international business.
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