From prototyping to validating business models

This course is part of Sustainable Business Strategy for Future Leaders Specialization

Instructor: Haider Ali

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Appraise your value proposition to stakeholders and its likely impact in the real world across people, planet, profit and progress.
Develop a comprehensive snapshot of your business model value from three levels of analysis: environmental, social and business.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

9 assignments

Taught in English

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This course is part of the Sustainable Business Strategy for Future Leaders Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

On this course, you’ll discover what sustainable business value means in the context of prototyping and validating business models.

You will appraise your value proposition to stakeholders and its likely impact across people, planet, profit, and progress. You’ll develop a comprehensive snapshot of your business model value from three levels of analysis: environmental, social and business, and learn how to effectively pitch your sustainable business concepts. Via text-based resources and task books, you’ll gain comprehensive understanding and benefit from in-depth reference points as you formulate your ideas and plans.

On this course, you will discover how to articulate and prototype the underlying value you intend to generate across your ecosystem stakeholders. More specifically, you will understand how your intended business concept delivers value to solve the needs, problems and issues you may have identified early within your systems map.

What's included

7 readings2 assignments2 discussion prompts

7 readings Total 36 minutes

Welcome to the course 4 minutes
Course requirements 6 minutes
Engaging with your tasks 7 minutes
Sustainable business value 6 minutes
Thoughts from your course instructor 5 minutes
Customer value peak 6 minutes
Week 1 summary 2 minutes

2 assignments Total 60 minutes

Week 1 assignment 30 minutes
How much do you know already? 30 minutes

2 discussion prompts Total 8 minutes

Your task: Introduce yourself 3 minutes
Your definition of value 5 minutes

This week, you will detail how your intended business concept delivers value to solve the needs, problems and issues you identified in your systems map. This is a vital step to allow you to move beyond concepts towards real-world application and implementation.

What's included

12 readings2 assignments2 discussion prompts

12 readings Total 208 minutes

Welcome to Week 2 2 minutes
Sustainable business concepts and their value types 7 minutes
Mapping your sustainable business concept value types 30 minutes
Value proposition statements 4 minutes
Sustainable value proposition canvas 30 minutes
Prototyping sustainability value 8 minutes
Thoughts from your course instructor 2 minutes
Case study: Riversimple 8 minutes
Create your initial sustainable business value map 60 minutes
Monetising your value exchanges 10 minutes
Enriching your sustainable business network value map 45 minutes
Week 2 summary 2 minutes

2 assignments Total 60 minutes

Week 2 assignment 30 minutes
Week 2 self-assessment 30 minutes

2 discussion prompts Total 15 minutes

Your task: Uncover other critical assumptions 10 minutes
Sharing your initial sustainable business value map 5 minutes

This week, you will learn how to prioritise the most important and critical elements to test, and learn how to use quick validation cycles with your key ecosystem stakeholders.

What's included

1 video8 readings3 assignments2 discussion prompts

1 video Total 3 minutes

Video 4.1 Interview with Helen Burdett, Head of Circular Economy at the World Economic Forum 3 minutes

8 readings Total 77 minutes

Welcome to Week 3 3 minutes
The triple layered business model canvas 7 minutes
Triple layered business model canvas in detail 15 minutes
Revisiting the World Economic Forum 5 minutes
Uncovering your critical assumptions 8 minutes
Testing different types of critical assumption 7 minutes
Your task: Rank your critical assumptions 30 minutes
Week 3 summary 2 minutes

3 assignments Total 65 minutes

Week 3 assignment 30 minutes
Week 3 self-assessment 30 minutes
Ordering critical assumptions 5 minutes

2 discussion prompts Total 30 minutes

Your task: Uncover your sustainable business network map assumptions 15 minutes
Your task: Uncover your triple layered business model canvas assumptions 15 minutes

It’s time to draw together the threads of your learning. This week, you will learn how to put together an effective pitch to potential seed or angel investors.

What's included

6 readings2 assignments2 discussion prompts

6 readings Total 115 minutes

Welcome to Week 4 3 minutes
Transitioning to experimentation 60 minutes
Thoughts from your course instructor 3 minutes
Documenting your assumption outcomes 9 minutes
Pitching your sustainable business concepts effectively 35 minutes
Conclusion and next steps 5 minutes

2 assignments Total 60 minutes

Course final assignment 30 minutes
Week 4 self-assessment 30 minutes

2 discussion prompts Total 8 minutes

Sharing your initial design for validation experiments 5 minutes
Your task: Reflect on the course 3 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Haider Ali

The Open University

4 Courses 1,215 learners

Offered by

The Open University

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.