Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,881 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

Filter by:

5676 - 5700 of 7,175 Reviews for Foundations of Digital Marketing and E-commerce

By Rocio

•

Aug 7, 2022

genial

By Deleted A

•

Jul 28, 2022

perfect

By Qinqin Z

•

Jul 19, 2022

usefull

By Mohammed H

•

Jul 10, 2022

Amazing

By DHARMIN S

•

Jun 23, 2022

awesome

By Mehmood U H Q

•

Dec 21, 2025

Thanks

By saul e d m

•

Nov 19, 2025

Bien👍

By Pablo C M M

•

Nov 19, 2025

Purete

By Dyah N K

•

Nov 2, 2025

mantap

By Radhika D

•

Oct 10, 2025

Superb

By Ayoub R

•

Oct 3, 2025

rfgjjd

By Thala

•

Oct 3, 2025

Useful

By Logan H

•

Sep 21, 2025

Thanks

By MARIANA A O A

•

Sep 7, 2025

Genial

By madiha I

•

Aug 25, 2025

madiha

By Mezaainab

•

Aug 23, 2025

Thanks

By M W A P

•

Aug 13, 2025

Better

By JUAN M S F

•

Aug 5, 2025

Genial

By BAGDE H P

•

Aug 5, 2025

thanks

By M H

•

Jul 31, 2025

Thanks

By Salem A

•

Jun 21, 2025

Thanks

By Deleted A

•

Jun 8, 2025

شكراََ

By DANISH A

•

Apr 21, 2025

owsome

By Rhonel D R

•

Mar 23, 2025

great!

By Kevin N

•

Mar 19, 2025

great!