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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,881 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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5251 - 5275 of 7,175 Reviews for Foundations of Digital Marketing and E-commerce

By Yadav s

•

Sep 25, 2022

very good

By Yvan N

•

Sep 16, 2022

very good

By GEORGIA K

•

Aug 16, 2022

Thank you!

By daniel r

•

Aug 12, 2022

Muy bueno.

By Igor V

•

Jul 22, 2022

Excellent!

By Vivek P

•

Jun 6, 2022

Nice Start

By Shivangi S

•

Jan 25, 2026

Very good

By Saptarshi H

•

Jan 23, 2026

excsllent

By Cleber A

•

Jan 15, 2026

MUITO BOM

By Andrea H

•

Jan 4, 2026

estupendo

By ZORAYA R M

•

Jan 3, 2026

EXCELENTE

By alicia j

•

Dec 27, 2025

very easy

By Francisco C M d P

•

Dec 18, 2025

Incrível!

By Misael G

•

Dec 12, 2025

Excellent

By Sana S

•

Dec 12, 2025

Excellent

By Djibril B

•

Dec 2, 2025

excellent

By Belen G

•

Nov 28, 2025

Excelente

By SABRINA R D C

•

Nov 24, 2025

Muito bom

By Luis C D S S

•

Nov 19, 2025

muito bom

By Abrar M

•

Nov 18, 2025

جدا رائعه

By Ruben199 B

•

Nov 17, 2025

muy bueno

By Gabriela A

•

Nov 16, 2025

Muy bueno

By SAMUEL B G

•

Nov 14, 2025

muy bueno

By Fernando A

•

Nov 13, 2025

exelente!

By Felipe R E

•

Nov 10, 2025

muy bueno