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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,537 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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7101 - 7113 of 7,113 Reviews for Foundations of Digital Marketing and E-commerce

By Tomi S

•

Mar 20, 2025

bullshit platform.

By Bilge E K

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Sep 19, 2025

Çok yüzeyseldi

By MUHAMMAD U N

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Jun 11, 2025

unbenificial

By Muhammad N D P

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Oct 27, 2024

Wasting time

By DIEGO M D G R

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Nov 15, 2025

No me gusto

By EDER A S M

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Aug 11, 2025

Me encantó

By 杨晨曦

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Jul 24, 2025

bullshit

By miguel l

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Aug 3, 2025

estafan

By vikas m

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Aug 19, 2025

poor

By imaweeb 7

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Apr 25, 2025

bad

By Nasir A

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Apr 21, 2025

yas

By رنا

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Aug 29, 2025

ز

By Sanket K

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Mar 27, 2025

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