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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,575 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

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Nov 1, 2022

GOOD

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Nov 1, 2022

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Oct 17, 2022

Lit!

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Oct 9, 2022

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Sep 21, 2022

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Sep 3, 2022

nice

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Sep 2, 2022

best

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Aug 24, 2022

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Jul 30, 2022

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Jul 30, 2022

good

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Jul 27, 2022

cool

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Jul 20, 2022

none

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Jul 18, 2022

best

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Jul 9, 2022

nice

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Jun 24, 2022

Nice

By Zerihun Y (

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Jun 18, 2022

gr8!

By Boubrine M

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Jun 8, 2022

toop

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Jun 8, 2022

good

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May 21, 2022

good

By ALEA N O

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Oct 5, 2025

n/a

By FRANCISCO R P F

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Sep 15, 2025

bom