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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,881 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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5726 - 5750 of 7,175 Reviews for Foundations of Digital Marketing and E-commerce

By koji w

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Nov 9, 2023

useful

By Kelvin E I R

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Oct 22, 2023

genial

By Kareem A

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Sep 25, 2023

V.Good

By Harris M

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Aug 14, 2023

Great!

By Adeyemo A

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Aug 10, 2023

great!

By Athar b

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Jul 30, 2023

Superb

By Alexandra R

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Jul 12, 2023

Great!

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Jun 18, 2023

Great!

By Sebastian L R M

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Mar 27, 2023

brutal

By Rabia N

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Mar 6, 2023

Great.

By Nilima K

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Jan 19, 2023

superb

By David J H

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Jan 5, 2023

......

By Gs Z

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Dec 27, 2022

superb

By Muhammad S

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Nov 27, 2022

Thanks

By Ayze Y

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Sep 28, 2022

great

By Jude I

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Sep 20, 2022

Great

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Aug 10, 2022

great

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Jul 10, 2022

Great

By Arabel K M

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Jun 19, 2022

great

By Md A M

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Jan 8, 2026

great

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Jan 5, 2026

great

By Mehzabin I

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Dec 30, 2025

Good!

By Jamie M

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Dec 16, 2025

GREAT

By Fabrizio A T

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Dec 8, 2025

nice.

By Royale D

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Dec 3, 2025

keren