I learnt so much regarding brand positioning and value propositions. As an events manager i am glad i came across this course. I will definitely adopt and apply a lot of what i have learnt.

From how much I enjoyed the course, I would have liked to have seen the topics covered in more depth. Very professional and detailed with a lot interview with international food manager.

Instructor, content and everything was top notch!

However, the majority of the course was marketing/business theory. I would prefer more practical content on the industry per se.

Useful lessons and clear explanation. This course really offered a clear insight into the management of food and beverage industry. Complimenti alla Bocconi e Prof. Troilo!

Very helpful course, the only weak point are the youtube links, most of them have been removed from youtube.

My advise is to update the links or change the examples.

Every title could use an actual explanation. Like which companies use which kind of touchpoints, type of segmentation, place branding, distribution network...etc

Very good course however there were a lot of technical issues both with pinterest, the course itself, and sadly the youtube videos were set to private.

Some example can result old (now we are in 2020 and the course was recorded in 2016), but the content are really interesting and focus on this industry.

Muchos de los Links estan desactualizados. Es un curso mas dirigido a la industria ne general de AYB como produccion mas que establecimientos de comida

I am a former Bocconi student and I liked this course.

However, I recommending a stronger focus on Management, as 90% of the course is about Marketing.

This course was very helpful to attain more knowledge about the topic and the lectures were actually understandable and the topics were easy to grasp.

The course was informative, well delivered and enjoyable at the same time! Must one for people aspiring for a career in food and beverage management

Very good course, as per an F&B Management course, I'd like was to be more focused on budget and costs as per labors and food and beverage costs

Great Insight and very helpful to understand the relationship between major brands and small scale brands. Also helps to launch new business.

Adorei o curso e aprendi muito, no entanto é pena a quantidade de conteúdos acessórios que já não estão disponíveis online, situação a rever.

More case studies, but overall a very satisfactory course. looking forward to version 2. Looking forward to interacting with Prof. Gabrielle.

I learnt a lot about marketing strategy and the challenges faced by the beverage industry. I am happy , I opted for this course .Thank you!

its very good and informative course but too much information about wine and beer.The examples are usually wine based which should change

Some links were not working anymore. It felt like taking an outdated course. It would be perfect if those links were fixed.

Thank you.

The course is very interesting. It is focused on marketing and it is very curious to know in all the variants in which it is divided.

the course has been very useful, interestin and well structures. I would have appreciated to have some extra info about my questions

I am very thankful for achieving my best skills and knowledge through this syllabus & learns new skills .

Best Regards ,

Sayyed Junaid

Easy to follow and touched all the key concepts. Very refreshing and relevant - applicable to other sectors as well not F&B sector

An informative and fun course. The lecture videos sometimes froze. Many of the external YouTube links did not work at all.