O aluno irá aprender conceitos da gestão de clubes e federações esportivas, conceitos de marketing voltados ao esporte e conceitos de patrocínio esportivo. Iremos abordar a relação das federações esportivas com a imprensa e serão dados conceitos de finanças voltados a instituições esportivas.
A prática da gestão de clubes e federações esportivas
A prática da gestão de clubes e federações esportivas
Instructor: Michel Fauze Mattar
4,146 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.8
(269 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 16 hours
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9 assignments
Taught in Portuguese (Brazil)
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There are 6 modules in this course
Neste módulo, os temas abordados serão os principais setores da Indústria do Esporte e quais são os ambientes de negócios esportivos.
What's included
10 videos4 readings4 assignments
Neste módulo iremos aprender alguns tópicos muito importantes na gestão de clubes e federações esportivas, como por exemplo, quais são os níveis de aplicação do planejamento estratégico, como planejar o esquema estratégico das instituições esportivas, qual a importância do planejamento estratégico e descobrir como o processo de planejamento é realizado nas instituições esportivas.
What's included
3 videos1 reading1 assignment
No terceiro módulo do nosso curso, iremos abordar alguns tópicos sobre marketing nas instituições esportivas, como por exemplo, qual a importância do marketing nas instituições, qual a sua relevância atualmente para o esporte e o que é marketing esportivo.
What's included
5 videos1 reading1 assignment
No quarto módulo deste curso, o aluno irá aprender alguns importantes tópicos sobre o patrocínio esportivo, qual a sua definição. Será apresentado também a visão do patrocinador e do patrocinado e quais são as responsabilidades e funções de um patrocinador.
What's included
3 videos1 reading1 assignment
Neste módulo, vocês irão aprender alguns conceitos básicos da assessoria de imprensa, irão conhecer o conceito de imprensa esportiva e iremos fornecer também, dicas para Relacionamento com a Mídia em Esportes.
What's included
3 videos1 reading1 assignment
O ultimo módulo do nosso curso irá definir o que é gestão financeira. Iremos debater a gestão financeira dentro do escopo das instituições esportivas e por fim comparar os tipos de planejamento financeiro.
What's included
4 videos1 reading1 assignment
Instructor
Instructor ratings
4.8 (50 ratings)Offered by
Recommended if you're interested in Leadership and Management
Fundação Instituto de Administração
Fundação Instituto de Administração
Fundação Instituto de Administração
Fundação Instituto de Administração
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