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August 19, 2024
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This course is part of Meta Social Media Marketing Professional Certificate
Instructor: Anke Audenaert
43,038 already enrolled
Included with
(641 reviews)
Recommended experience
Beginner level
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
(641 reviews)
Recommended experience
Beginner level
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Present and communicate campaign results to a team
Become certified as a Meta Digital Marketing Associate
Add to your LinkedIn profile
1 assignment
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta. After successfully completing your project and passing the Meta exam, you will receive your Coursera certificate of completion for the Meta Social Media Marketing Professional Certificate Program.
By the end of this course, you will be able to: • Present and communicate the results of a campaign to a team • Complete the Digital Marketing Associate Certification Exam This course is for people who have completed all 5 previous courses of the Meta Social Media Marketing Professional Certificate and are ready to take their Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate. In order to take the exam, learners must have access to a Mac or PC with a webcam.
This week you will sign up for the Digital Marketing Associate Certification Exam with Meta and look ahead to prepare for your Capstone project and Digital Marketing Associate Certification Exam.
5 videos8 readings1 assignment1 app item
In the second week, you will complete a capstone project in which you practice creating a presentation for your campaign findings for a team of marketing professionals at work. This is the culminating project of the projects you have completed throughout the program.
2 videos1 peer review
This week you will take the Digital Marketing Associate Certification Exam and take the steps necessary to access the exam on Meta’s platform. You will also conclude the Meta Social Media Marketing Professional Certificate Program.
3 videos7 readings1 app item1 discussion prompt
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. The Meta Professional Certificates create opportunities so that anyone regardless of education, background or experience can learn high-quality skills to land a high-growth career—no degree or experience required to get started. Meta also offers training courses on the metaverse to educate people, brands, businesses and professionals on the opportunities it presents and what it means for our world today and into the future.
Build toward a degree
Professional Certificate
University of Maryland, College Park
Course
Digital Marketing Institute
Specialization
641 reviews
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Reviewed on May 27, 2021
It was really amazing and exciting after completing this specialization course from Facebook. Hope it will help in my future carrier. Thank you Facebook and Coursera.
Reviewed on Jan 26, 2022
Fantastic course. Great instructors, courses were clear and relevant. Overall, wonderful course!!!
Reviewed on Apr 1, 2021
A very detailed and thorough course. The instructors are very knowledgeable and make it so easy to understand. I highly recommend.
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Yes! It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate, because The Meta Social Media Marketing Professional Certificate is now ACE® recommended. We’ll provide more information on how you can share proof of completion to your school once you complete this final step in the certificate program, the capstone course. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.