Execution and Evaluation

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Execution and Evaluation

This course is part of Social Media as a Marketing Tool in Business Communication Specialization

Instructor: Erin Willis

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2 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

9 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

9 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Learn to execute effective social media planning.
Analyze social media data to better understand impact.
Evaluate the social media strategy and revise.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

1 assignment¹

AI Graded see disclaimer

Taught in English

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Build your subject-matter expertise

This course is part of the Social Media as a Marketing Tool in Business Communication Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

By completing this course, you will master the skills needed to execute effective social media planning, analyze data to gauge its impact, and evaluate and revise your strategies for optimal performance. This course will guide you through implementing a comprehensive social media plan and evaluating its success using various tools to gather consumer data. You will learn to develop targeted, effective social media strategies that align with your business goals.

You will create and refine a social media plan tailored to your business, leveraging research and consumer insights to generate buzz and engage your audience. The course covers marketing communications through paid, earned, shared, and owned media, providing you with a holistic approach to social media marketing. You will receive feedback on your plan, allowing you to make necessary revisions before implementation. What makes this course unique is its practical approach, offering hands-on experience and real-world applications. By the end of the course, you will understand how your social media efforts fit into your company's broader vision and business objectives, ensuring your strategies drive meaningful results.

You will understand how to implement the social media plan created and how to evaluate its performance. Understanding the different tools available will allow you to gather data on consumers and develop more targeted, more effective social media plans. You will understand how to evaluate the social media strategy and revise content to optimize performance.

What's included

13 videos9 readings1 peer review

13 videosTotal 75 minutes

Module 1 Introduction2 minutes
Executing on the GOST5 minutes
Keeping with the Timeline2 minutes
Evaluating Progress2 minutes
Seeing into the Future3 minutes
Revisiting Evaluation8 minutes
Measuring the Objectives8 minutes
Adding Context to the Numbers4 minutes
Making Corrections4 minutes
Case Study: Califia Farms12 minutes
Case Study: Anima Iris11 minutes
Case Study: Teleport Watches6 minutes
Case Study: Vans7 minutes

9 readingsTotal 76 minutes

Course Updates and Accessibility Support1 minute
Google Analytics10 minutes
Hootsuite, Social Media Best Practices12 minutes
TEDx, Building Brand18 minutes
Hootsuite, Social Media Metrics15 minutes
Califia Farms Website5 minutes
Anima Iris Website5 minutes
Teleport Watches Website5 minutes
Vans Website5 minutes

1 peer reviewTotal 120 minutes

Social Media GOST120 minutes

You will develop and refine a social media plan for your business. From research and consumer insight, you will understand how to create buzz on social media and practice marketing communications using paid, earned, shared, and owned media. You will gain feedback on your social media plan and have the opportunity to revise before implementing. Finally, you will understand how your social media plan fits with the company's great vision and business goals.

What's included

16 videos6 readings1 assignment1 peer review

16 videosTotal 103 minutes

Module 2 Introduction2 minutes
What's Happening Usually?5 minutes
Planning Performance3 minutes
Ensuring Success3 minutes
Case Study: National Park Service13 minutes
Case Study: Dunkin'15 minutes
Case Study: Highland Style Co.8 minutes
Case Study: Droosh8 minutes
Building the Foundation6 minutes
Developing the Content Pillars5 minutes
Forming the GOST6 minutes
All in Alignment2 minutes
Stakeholders, Who?8 minutes
Brand Storytelling5 minutes
Polished and Ready9 minutes
Cherry on Top6 minutes

6 readingsTotal 56 minutes

Sprout Social, 30-Day Social Media Plan19 minutes
National Park Service Website5 minutes
Dunkin' Website5 minutes
Highland Style Co. Website5 minutes
Droosh Website5 minutes
TEDx, How Social Media is Changing the Way We Do Business17 minutes

1 assignmentTotal 15 minutes

Module 2 Quiz15 minutes

1 peer reviewTotal 120 minutes

Revised Social Media Plan120 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Erin Willis

University of Colorado Boulder

3 Courses1,353 learners

Offered by

University of Colorado Boulder

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