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There are 3 modules in this course
In today's fast-paced business environment, the success of any new project, be it a software rollout or a process change, hinges on effective communication and user adoption. Evaluate Change Communication for Project Success is a beginner-level course designed for project managers and aspiring leaders who want to master the art of data-driven change management. You will learn to move beyond intuition and anchor your communication strategy in hard evidence.
This course provides a practical, step-by-step framework for success. You will learn how to design and deploy effective user feedback surveys, measure and interpret key performance metrics to track user adoption, and, most importantly, synthesize this data into compelling, actionable recommendations that drive real improvement. Through engaging videos, real-world case studies from companies like P&G, and interactive AI-powered dialogues, you will build the skills to lead change with confidence, ensuring your projects not only launch but also land successfully in your own projects.
This module kicks off by placing you directly into a high-stakes project management scenario to highlight the critical need for clear, data-driven communication. You will then learn the foundational skill of collecting high-quality feedback, discover the principles of effective survey design, and apply these concepts by building your own feedback survey.
What's included
2 videos1 reading1 assignment
Show info about module content
2 videos•Total 10 minutes
Why Surveys Are More Than Just Questions?•5 minutes
How to Design Your First Feedback Survey•6 minutes
1 reading•Total 7 minutes
The Anatomy of an Effective Feedback Survey•7 minutes
In this module, you will move from subjective feedback to objective data. You will learn to identify and measure key performance metrics that reveal how well users are adopting a new process. The focus is on analyzing the relationship between what users say in surveys and what they actually do.
What's included
2 videos1 reading1 assignment
Show info about module content
2 videos•Total 9 minutes
The Story in the Numbers: Seeing Beyond Survey Scores•4 minutes
How to Analyze Feedback and Performance Data Together?•5 minutes
1 reading•Total 7 minutes
Key Metrics for Measuring User Adoption•7 minutes
1 assignment•Total 5 minutes
Knowledge Check: Interpreting the Data•5 minutes
Driving Action with Data-Driven Recommendations
Module 3•1 hour to complete
Module details
The final module brings everything together. Here, you will learn to synthesize your analysis into compelling, actionable recommendations. The goal is to equip you with the skills to present your findings to stakeholders and drive meaningful improvements in your organization’s change communication strategy.
What's included
2 videos1 reading1 assignment
Show info about module content
2 videos•Total 11 minutes
The P&G Story: How Data-Driven Communication Drives Success•5 minutes
How to Build a Data-Driven Recommendation Report?•6 minutes
1 reading•Total 7 minutes
Crafting Recommendations That Get Approved•7 minutes
1 assignment•Total 20 minutes
Final Project: Change Communication Evaluation Report•20 minutes
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.