When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Certificate?

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Communicate Effectively about Ethical Challenges in Data-Driven Technologies

Ends tomorrow! Save on skills that make you shine with 40% off 3 months of Coursera Plus. Save now

Communicate Effectively about Ethical Challenges in Data-Driven Technologies

This course is part of CertNexus Certified Ethical Emerging Technologist Professional Certificate

Instructor: Jennifer Fischer

23,255 already enrolled

Included with

Learn more

5 modules

Gain insight into a topic and learn the fundamentals.

97 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

97 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Develop inclusive strategies to clearly communicate the business impacts of ethical risks to diverse stakeholders.
Design communication strategies that are diverse, equitable, and inclusive.
Design a crisis communication plan to manage internal and external stakeholders during an ethical controversy.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments¹

AI Graded see disclaimer

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your Machine Learning expertise

This course is part of the CertNexus Certified Ethical Emerging Technologist Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from CertNexus

There are 5 modules in this course

Leading a data-driven organization necessitates effective communication to create a culture of ethical practice. Communication to stakeholders will guide an organization's strategy and potentially impact the future of work for that organization or entity. It is not enough to talk about ethical practices, you need to to relate their value to stakeholders. Building out strategies that are inclusive and relatable can build public trust and loyalty, and knowing how to plan for a crisis will reduce the harm to such trust and loyalty.

In this fourth course of the CertNexus Certified Ethical Emerging Technologist (CEET) professional certificate, learners will develop inclusive strategies to communicate business impacts to stakeholders, design communication strategies that mirror ethical principles and policies, and in case of an ethical crisis, be prepared to manage the crisis and the media to reduce business impact. This course is the fourth of five courses within the Certified Ethical Emerging Technologist (CEET) professional certificate. The preceding courses are titled Promote the Ethical Use of Data-Driven Technologies, Turn Ethical Frameworks into Actionable Steps, and Detect and Mitigate Ethical Risks.

Module details

The first module in this course begins by covering the ethical risks a data-driven organization faces, the impacts those risks have on the business, as well as strategies for communicating these ideas. Effective communication to a diverse array of stakeholders is crucial for maintaining their trust, as well as for fostering a culture of ethical business practices.

What's included

16 videos2 readings1 assignment1 discussion prompt

16 videosTotal 84 minutes

Communicate Effectively about Ethical Challenges in Data-Driven Technologies Course Introduction4 minutes
CEET Specialization Introduction8 minutes
Course Welcome & Success Tips3 minutes
Communication Is Key3 minutes
Ethical Risk Categories8 minutes
Communicate Ethical Risks8 minutes
Stakeholders6 minutes
Risks to the Individual8 minutes
Risks to the Organization3 minutes
Risks to Society6 minutes
Business Impact Assessments6 minutes
Social Impact6 minutes
Organizational Reputation3 minutes
Consumer Trust3 minutes
Liability4 minutes
Regulatory Obligations5 minutes

2 readingsTotal 7 minutes

Overview2 minutes
Get help and meet other learners. Join your Community! 5 minutes

1 assignmentTotal 30 minutes

Communicating the Business Impacts of Ethical Risks30 minutes

1 discussion promptTotal 10 minutes

Reflect on What You've Learned10 minutes

Now that you understand the importance of communicating ethical risks and their impacts, you'll be able to start designing more in-depth communication strategies for addressing those issues. These strategies will enable you to promote your ethical principles and activities to both internal and external stakeholders.

What's included

15 videos1 reading1 assignment1 discussion prompt

15 videosTotal 65 minutes

The Importance of Diversity, Equity, and Inclusiveness3 minutes
Diverse, Equitable, and Inclusive Communication Strategies3 minutes
Organizational Philosophy3 minutes
Mission and Vision Statement3 minutes
Disclosure Statements2 minutes
Corporate Reporting6 minutes
Diverse Data Ecosystem4 minutes
Diversity as Strategic AI Maturity6 minutes
Media Campaigns6 minutes
Public Education Campaigns6 minutes
Social Media4 minutes
Media Inquiries5 minutes
Press Conferences6 minutes
Press Releases5 minutes
Press Packs/Kits4 minutes

1 readingTotal 2 minutes

Overview2 minutes

1 assignmentTotal 30 minutes

Designing Communication Strategies30 minutes

1 discussion promptTotal 10 minutes

Reflect on What You've Learned10 minutes

Ethical crises are inevitable, no matter how diligent you are in your ethical business practices. You need to plan for this eventuality by ensuring you have a robust and effective crisis management process in place. Communication is a critical portion of crisis management, as it ensures that stakeholders are kept informed of the facts and not led astray by misinformation.

What's included

12 videos1 reading1 assignment1 discussion prompt

12 videosTotal 60 minutes

The Importance of Planning for an Ethical Crisis3 minutes
Crisis Management9 minutes
Crisis Communications5 minutes
Crisis Communication Team4 minutes
Spokesperson Training4 minutes
Notification Systems2 minutes
Vulnerability Audit5 minutes
Business Continuity Plans5 minutes
Disaster Recovery Plans6 minutes
Incident Response Plans6 minutes
Reputational Risk Management6 minutes
Post-Crisis5 minutes

1 readingTotal 2 minutes

Overview2 minutes

1 assignmentTotal 30 minutes

Managing a Crisis, Communicating Critical Messages, and Ensuring Business Continuity30 minutes

1 discussion promptTotal 10 minutes

Reflect on What You've Learned10 minutes

You've learned about general principles of crisis management, particularly how to maintain communications with internal stakeholders. But there's another, equally important entity that you need to communicate with during and after a crisis: the media. The media can often be the deciding factor in the continued success of your organization in the event of an ethical crisis.