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Learner Reviews & Feedback for Establishing Product-Market Fit by University of Maryland, College Park

4.5
stars
75 ratings

About the Course

Entrepreneur and investor Marc Andreessen coined the term product-market fit in 2007 when he said, “Product-market fit means being in a good market with a product that can satisfy that market.” While there are ample articles that mention the term, detailed guidance on how to actually achieve product-market fit is scarce. Through our course we will explore an actionable model that defines product-market fit using five key components. From bottom to top, we will examine the layers of product-market fit beginning with your target customer and transitioning through your customer’s underserved needs, your value proposition, your feature set, and ultimately your user experience (UX). Our process is an iterative, easy-to-follow guide through each layer to achieve product-market fit. This process helps you to articulate, test, and revise your key hypotheses about your product and the market so you can define and improve your product-market fit. Using the principles of Lean Product Process, our course is structured in seven steps: determining your target customer, identifying underserved customer needs, defining your value proposition, specifying your minimum viable product (MVP) feature set, creating your MVP prototype, testing your MVP with customers, and iterating to improve product-market fit....

Top reviews

AS

Sep 7, 2023

I got many insights from this course that can be used for my job right now. I am really recommend this course to fellow students out there to getting know more about product-market fit.

SP

Oct 6, 2024

Provided Good understanding about product market, how to analyze and do market segmentation. Doing the user testing by taking user interviews.

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1 - 18 of 18 Reviews for Establishing Product-Market Fit

By Deleted A

Jul 1, 2024

Thank you so much Coursera, I really appreciate your efforts and supports towards us, I never believed I will have any opportunity to earn a certificate like this, I haven't seen it though, I'm super excited and can't thank you less. Thank you so very much ,I can't wait to seeing my certificate soon. 🤗

By Agung S

Sep 8, 2023

I got many insights from this course that can be used for my job right now. I am really recommend this course to fellow students out there to getting know more about product-market fit.

By Shweta P

Oct 7, 2024

Provided Good understanding about product market, how to analyze and do market segmentation. Doing the user testing by taking user interviews.

By Oluwasegun A L

Aug 4, 2022

This is the best course I have taken in this series. My god, I'm almost speechless. If only my laptop hadn't been faulty

By Najihah A

Dec 19, 2021

A very good and effective deliverable presentation, I have gain more knowledge. Thank you!

By Aravind D

Jun 22, 2022

succint and to the point.

By Johnny S

Apr 15, 2022

I just loved it

By Aditya J C R R G P L

Oct 21, 2022

Great course

By sahil

Oct 9, 2023

good

By Shrikanth M

Jun 29, 2023

course is structured and gives out a methodology any startup could adopt, be it software or hardware. However, it would have been nice had the course creator shared some relevant books based on which the course material has been created.

By Isadora L

Mar 4, 2023

Very good teatcher, nice slides, I've learned a lot. Tought it would go deeper on some concepts, but it was a good course anyway

By Olorunfemi A

May 18, 2022

Quite an engaging course.

By ADITYA R

Nov 28, 2023

good

By Fernanda M

Mar 22, 2022

Superficial and obvious. The assignments (forum and quizzes) are useless. Use as example big companies, but the content is oriented to small web/apps products. Needs to put together a project. At least provide the PPT/PDF deck.

By Sheng-han C

Aug 9, 2022

The instructor explains the basics of product market fit, but the course is more theory-based and has few up-to-date use cases or examples to illustrate the content.

By Andrew H

Jan 25, 2024

Poor quality videos. No real hands on projects or much opportunity to engage with the content, just dry videos of slideshows.

By Dudley T

Aug 29, 2023

Mostly concepts that are understood

By Astha S

May 14, 2022

Good