Las empresas familiares son una de las organizaciones comerciales más comunes en el mundo. En América Latina, este tipo de empresas constituye uno de los generadores de riqueza y empleo. Tan solo en México, las organizaciones familiares constituyen el 90% de las unidades de negocio y contribuyen a cerca del 85 % del producto bruto del país.

Empresas familiares
Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.

Ask Coursera
Gain insight into a topic and learn the fundamentals.
27 reviews
Beginner level
No prior experience required
5 hours to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
- Marketing Strategies
- Business Management
- New Business Development
- Marketing
- Case Studies
- Human Capital
- Growth Strategies
- Marketing Planning
- Financial Statements
- Business Administration
- Business Analysis
- Financial Analysis
- Competitive Analysis
- Business Development
- Ideation
- Human Resources
- Strategic Marketing
- Human Resources Management and Planning
- Entrepreneurship
- Organizational Structure
Details to know

Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
See how employees at top companies are mastering in-demand skills

There are 4 modules in this course
Instructor
Instructor ratings
(9 ratings)
Offered by
Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
81.48%
- 4 stars
11.11%
- 3 stars
0%
- 2 stars
3.70%
- 1 star
3.70%
Showing 3 of 27
A
Reviewed on Nov 30, 2025
Perfecto para darte una idea general de como crecer o emprender un negocio familar.
JR
Reviewed on Aug 27, 2023
Gran reconocimiento para todos los que contribuyeron para realizar este curso , muchas gracias , ha sido muy util.
FC
Reviewed on Jan 12, 2025
Curso muy práctico a quienes estamos acompañando a las empresas familiares en su gestión de largo plazo.
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.




