Unlock the power of AI in email marketing with this comprehensive course designed to transform your approach to digital marketing. By the end of this course, you'll be able to harness AI tools to automate your email marketing workflows, personalize your campaigns, and create high-converting content. You'll also learn how to leverage AI for audience segmentation, prompt engineering, and performance optimization — skills that will make your email marketing smarter and more efficient.
What sets this course apart is its hands-on, practical approach. You'll dive deep into AI-powered platforms, create real-world email campaigns, and optimize your strategy with data-driven insights. Whether you’re looking to save time on repetitive tasks or boost engagement through personalized content, this course provides the tools and knowledge you need.
Whether you're a marketing novice or experienced professional, you'll walk away with actionable skills that enhance your campaigns and streamline your workflow. If you’re ready to revolutionize your email marketing with AI, this course is your first step toward mastering the future of digital marketing.
This section introduces AI tools for email marketing, including setup instructions and a quick win in organizing your email inbox with ChatGPT.
What's included
5 videos1 reading1 assignment
Show info about module content
5 videos•Total 18 minutes
Welcome & What You Will Achieve•2 minutes
Meet Your AI Assistants•5 minutes
Tool Setup Guide•4 minutes
Quick Win: Organizing Your Email Easier with ChatGPT•2 minutes
AI Ethics and Fact-Checking•5 minutes
1 reading•Total 10 minutes
Try It Yourself: Copy-Paste Prompt Templates•10 minutes
1 assignment•Total 10 minutes
Check Your Knowledge•10 minutes
Prompt Engineering for Email Marketing
Module 2•1 hour to complete
Module details
This section covers the importance of prompt engineering, providing a deep dive into the structure of effective prompts, common mistakes, and reusable templates for email marketing.
What's included
5 videos1 reading1 assignment
Show info about module content
5 videos•Total 26 minutes
Why Prompt Engineering Matters•5 minutes
The Anatomy of a Winning Prompt: Context, Task, Format, and Tone•5 minutes
Prompt Templates You Can Reuse•5 minutes
Getting Better Results Through Follow-Up Prompts•5 minutes
Common Mistakes and How to Avoid Them•7 minutes
1 reading•Total 10 minutes
Customize a Template for Your Use Case•10 minutes
1 assignment•Total 15 minutes
Check Your Knowledge•15 minutes
Writing Emails that Get Opened and Read
Module 3•1 hour to complete
Module details
This section focuses on crafting compelling subject lines, writing effective outreach and follow-up emails, and using AI to create marketing emails for product launches and customer engagement.
What's included
7 videos1 reading
Show info about module content
7 videos•Total 21 minutes
Finding Your Brand Voice•4 minutes
Crafting the Perfect Subject Line•4 minutes
Outreach Email & Follow-Up Creation•2 minutes
Customer Follow-Up Writing•3 minutes
Creating Marketing Emails for Product Launches•2 minutes
DeepSeek and Cold Email Outreach•2 minutes
Creating a Networking Strategy Using ChatGPT•6 minutes
1 reading•Total 10 minutes
Prompts to Try Today•10 minutes
Easy Personalization and Audience Segmentation
Module 4•1 hour to complete
Module details
This section teaches how to leverage AI for audience analysis, user persona creation, and personalized email content to enhance engagement and segmentation strategies.
What's included
6 videos2 readings
Show info about module content
6 videos•Total 25 minutes
Understanding Your Audience with AI•5 minutes
Creating User Personas with AI•4 minutes
Leveraging Perplexity AI for Personalization and Customer Segmentation•3 minutes
Formatting and Structure•5 minutes
Language and Translation•6 minutes
Personalization at Scale: What's Possible and What's Hype•4 minutes
2 readings•Total 20 minutes
Rewriting for Different Segments•10 minutes
Prompt Library for Personalization and Segmentation•10 minutes
Reviewing Results and Improving with AI
Module 5•1 hour to complete
Module details
This section explores how to use AI for analyzing email metrics, conducting A/B testing, automating workflows, and refining email campaigns for better performance.
What's included
4 videos2 readings1 assignment
Show info about module content
4 videos•Total 18 minutes
Email Metrics 101•4 minutes
Automate Your Email Workflow with ChatGPT•3 minutes
Automating Repetitive Business Tasks with AI•9 minutes
This section examines emerging trends in AI that are reshaping email marketing, alongside insights on privacy, regulations, and the shift away from third-party data in digital marketing.
What's included
2 videos1 reading1 assignment
Show info about module content
2 videos•Total 6 minutes
AI Trends Reshaping Email Marketing•4 minutes
Conclusion•1 minute
1 reading•Total 15 minutes
Privacy, Regulations, and the Death of Third-Party Data•15 minutes
1 assignment•Total 30 minutes
Final Assesment•30 minutes
Instructor
Instructor ratings
Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
SkillsBooster Academy, led by Anton Voroniuk, is a global digital marketing and AI education platform with over 1,000,000 learners in 200 countries.
Anton Voroniuk - CEO, Google Academy Trainer, and Google Cloud Certified Generative AI Leader built SkillsBooster with one clear goal: to help professionals future-proof their careers through practical, job-ready skills. With more than 17 years of experience and a master’s degree in search engine algorithms, machine learning, and AI, Anton brings real-world expertise from working with Google and Facebook as a Premier Partner since 2017.
At SkillsBooster, everything taught has been tested in real businesses - from high-growth startups to global enterprises. The Academy focuses on what gets results: proven frameworks, repeatable systems, and AI-powered tools you can apply immediately to drive measurable outcomes.
Each program bridges the gap between knowing and doing. Learners walk away with skills that make an impact - skills that get you promoted, increase revenue, or help you launch something that works.
If you’re serious about using AI, strategy, and marketing to create meaningful growth, and you’re tired of surface-level theory - SkillsBooster Academy, under the leadership of Anton Voroniuk, was built for you.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.