The course "Effective Presentations and Persuasive Writing" equips learners with the tools to craft and deliver impactful technical presentations and develop persuasive communication skills. Through this course, students will master the art of designing clear, engaging slides and structuring persuasive arguments tailored to diverse audiences. Learners will also gain insights into the intricacies of Requests for Proposals (RFPs) and related documents, sharpening their ability to analyze competitive strategies and write winning proposals.
Effective Presentations and Persuasive Writing
Effective Presentations and Persuasive Writing
This course is part of Strategic Communications in Technical Organizations Specialization
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
12 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Learn to design effective presentation slides that capture attention and enhance understanding.
Develop skills to create compelling arguments using rhetorical devices to influence your audience.
Gain insights into tailoring your communication strategies based on audience needs and preferences.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
September 2024
Assessments
9 assignments
Taught in English
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This course is part of the Strategic Communications in Technical Organizations Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
The course "Effective Presentations and Persuasive Writing" provides students with the tools to design and deliver impactful technical presentations and develop persuasive communication skills. The course covers audience analysis, proposal writing, and the use of rhetorical devices to craft compelling arguments. Students will also explore strategies for adapting communication styles in diverse settings and staying current with communication trends in professional environments.
What's included
3 readings
In this module, we will cover three components of presentations, planning, designing, and delivering. We will discuss frameworks and research-based strategies to help guide you as you prepare to provide a technical presentation.
What's included
3 videos1 reading3 assignments2 plugins
In this module, we will explore persuasion as a tool for changing or reinforcing the behaviors, attitudes, or beliefs of others. We will examine the framework of persuasive communications and consider the importance of audience analysis in the persuasive process. We will introduce the concept of elevator speech as an abbreviated, yet focused tool for persuasion.
What's included
3 videos4 readings3 assignments3 plugins
In this module, you’ll explore improvisation and design thinking as novel approaches for enhancing communications and facilitating innovation within a technical organization. Although these concepts have been in use for some time, they are new to many professionals and demonstrate how the field of technical communications continues to evolve. As we investigate these trends and process developments, you will consider how you might keep current with future communication trends to continue maturing your communication skills and effectiveness.
What's included
2 readings3 assignments8 plugins
Offered by
Recommended if you're interested in Business Essentials
Johns Hopkins University
Johns Hopkins University
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Frequently asked questions
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