Este curso presenta todos los elementos necesarios para el desarrollo de un comercio electrónico y las variables que se deben considerar para poder vender online, ya sea productos o servicios.
E-commerce Academy
Gain insight into a topic and learn the fundamentals.
4.7
(141 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 13 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Desarrollar habilidades y asumir decisiones que permitan montar un negocio online y ofrecer productos o servicios en la red.
Indagar sobre aquellas ventajas y desventajas que sean más efectivas a la hora de ofrecer productos o servicios y construir un negocio online.
Details to know
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Assessments
17 assignments
Taught in Spanish
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There are 4 modules in this course
Este módulo se divide en tres puntos, en los cuales definiremos qué es el e-commerce, luego veremos qué se necesita para comenzar a montar una tienda virtual y finalmente analizaremos cómo está el e-commerce a nivel mundial y cuáles son los productos y los servicios que más se comercializan.
What's included
4 videos5 readings4 assignments3 discussion prompts
Previamente al desarrollo de nuestro negocio online, debemos tener en cuenta algunos aspectos que serán decisivos para el éxito de este, como el nombre o la marca (branding), las características que tendrá el diseño y la experiencia del usuario (UX).
What's included
3 videos3 readings4 assignments2 discussion prompts
Una vez que se definen los objetivos del negocio online y todos los pasos previos, llega el momento de desarrollar la tienda virtual. Para ello, analizaremos las herramientas disponibles para llevarla a cabo, qué sistema de pago elegiremos y cómo será la logística de distribución de los productos.
What's included
3 videos3 readings4 assignments3 discussion prompts
Además de vender con una web propia, el comercio electrónico se puede ofrecer desde otras plataformas e incluso desde las redes sociales. Y hasta se puede desarrollar un comercio online sin manejar stock propio.
What's included
3 videos3 readings5 assignments2 discussion prompts
Instructor
Instructor ratings
4.8 (30 ratings)
Offered by
Recommended if you're interested in Marketing
University of Illinois Urbana-Champaign
Illinois Tech
Coursera Project Network
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Learner reviews
4.7
141 reviews
- 5 stars
82.39%
- 4 stars
11.26%
- 3 stars
3.52%
- 2 stars
0.70%
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2.11%
Showing 3 of 141
JV
5
Reviewed on Aug 20, 2023
Muy Completo, bien estructurado para entender de forma Basica
JS
5
Reviewed on May 10, 2023
Estuvo muy motivador el tema de comercio electronico.
LR
5
Reviewed on Nov 14, 2021
Es un curso para aprender cuestiones básicas de e-commerce de forma muy sencilla
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