We make thousands of decisions every day. Do I cross the road now, or wait for the oncoming truck to pass? Should I eat fries or a salad for lunch? How much should I tip the cab driver? We usually make these decisions with almost no thought, using what psychologists call “heuristics” – rules of thumb that enable us to navigate our lives. Without these mental shortcuts, we would be paralyzed by the multitude of daily choices. But in certain circumstances, these shortcuts lead to predictable errors – predictable, that is, if we know what to watch out for. Did you know, for example, that we are naturally biased towards selling investments that are doing well for us, but holding on to those that are doing poorly? Or that we often select sub-optimal insurance payment plans, and routinely purchase insurance that we don’t even need? And why do so many of us fail to enroll in our employer’s corporate retirement plans, even when the employer offers to match our contributions?
Behavioral FinanceDuke University
About this Course
Skills you will gain
Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.
- 5 stars61.52%
- 4 stars25.63%
- 3 stars8.62%
- 2 stars2.49%
- 1 star1.71%
TOP REVIEWS FROM BEHAVIORAL FINANCE
I found this course to be so insightful and I loved learning about the various biases and behaviors common to many of them. I loved the quiz challenges. A great investment of my time.
Very interesting and fun to learn. The slides could have more details or provide reading to better understand the concepts separate to the examples. Thoroughly enjoyed though, would recommend!
Great content. Quite short, but it helped me expand my knowledge anyway. I do recommend taking a Financial Markets course before this one so it's more familiar and friendly.
It was a great experience, and i was able to learn and enhance all my concepts. This course helped me to brush up and have clarity towards all the concepts related to finance.
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