Dubai Hospitality Marketing

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Dubai Hospitality Marketing

Instructor: Dubai College of Tourism

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

11 reviews

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

11 reviews

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Develop Customer-Centric Marketing Strategies
Learn Digital Marketing Techniques
Understand and adapt to the evolving hospitality landscape

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments

Taught in English

91%

of learners achieved a positive career outcome

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There are 2 modules in this course

This course is ideal for individuals seeking to develop essential marketing skills for a career in the hospitality industry. It will cover the fundamentals of hospitality marketing and gain a competitive edge in this dynamic industry. This course covers key principles and strategies, from understanding customer needs and market trends to planning effective campaigns across various channels, including digital platforms.

This module provides a foundational understanding of hospitality marketing. It covers the marketing planning process and key customer-centric approaches. You will gain insights into customer needs, decision-making, and how to effectively segment, target, and position your offerings to meet those needs. You'll also explore innovative strategies for responding to evolving customer demands.

What's included

7 videos3 assignments

7 videosTotal 29 minutes

Introduction to Hospitality Marketing 0 minutes
Introduction to Hospitality Marketing3 minutes
The Marketing Planning Process7 minutes
Interview: Customer Needs & Wants4 minutes
The Customer's Decision Making Process3 minutes
STP (Segmenting, Targeting, Positioning)6 minutes
Innovation in Responding to Customer Needs6 minutes

3 assignmentsTotal 90 minutes

STP for Product Development30 minutes
Defining Marketing in Hospitality Assignment30 minutes
Understanding Hospitality Customers30 minutes

This module will assist you to gain the knowledge and tools to thrive in the digital age of hotel marketing. Explore distribution channels, promotional strategies, and key digital marketing techniques to effectively reach and engage potential guests.

What's included

7 videos2 assignments

7 videosTotal 39 minutes

Distribution Channels and Promotions7 minutes
Interview: Hospitality Marketing Trends6 minutes
Digital Marketing3 minutes
A Hotel's Website6 minutes
Content Marketing6 minutes
Social Media Marketing6 minutes
Online Advertising and Analytics5 minutes

2 assignmentsTotal 60 minutes

Digital Marketing 30 minutes
Distribution Channels and Promotions30 minutes

Instructor

Dubai College of Tourism

20 Courses20,385 learners

Offered by

Dubai College of Tourism

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.