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Learner Reviews & Feedback for Drug Commercialization by University of California San Diego

4.7
stars
1,268 ratings

About the Course

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

Top reviews

JR

Jan 7, 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

AZ

Nov 9, 2020

Excellent content and lecturers. Great course to finish this specialization. I strongly recommend the three courses for those interested in pursuing a career in pharma or willing to shift.

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151 - 175 of 241 Reviews for Drug Commercialization

By ALISA C D

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Aug 11, 2020

Love the course

By SOURAV D

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Oct 12, 2022

goooooooooood

By Prasun N

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Jun 19, 2020

great learning

By Sarang U T

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Mar 24, 2022

nice Platform

By NAINA C

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Oct 28, 2024

really good

By Ivani A M

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Jun 26, 2023

Perfeitos!!

By �ADITI P

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Sep 24, 2020

...........

By Utku U

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Apr 8, 2020

Excellent!

By Sourav M

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Nov 3, 2018

Thank you.

By PANDYA Y U

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May 28, 2020

Excellant

By Afroj K

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May 19, 2020

Excellent

By Ngân Đ

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Nov 30, 2020

Love it

By Lokesh

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Oct 19, 2020

Amazing

By MRS. S

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Aug 26, 2020

Helpful

By NABHAN M H A

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Nov 26, 2021

thanks

By Mintu S T

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Sep 30, 2020

Cool!!

By Atocha C

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Nov 29, 2017

Great!

By Md. R Q S

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Sep 11, 2020

great

By Timo Q

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Nov 6, 2024

good

By Sudeepti S M A

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Aug 7, 2024

good

By Farhan s

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Apr 24, 2021

good

By Anaswar U

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Sep 13, 2020

Good

By Uma M K

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Jul 17, 2020

Good

By Mohammad j s

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Sep 25, 2017

good

By 名宏 鄭

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Aug 16, 2024

讚