Este curso forma parte del programa especializado “Haciendo negocios en América Latina” compuesto por 3 cursos en colaboración con La Universidad de los Andes (Colombia) y la Pontificia Universidad Católica de Chile.
Diseñando una estrategia de negocios en América Latina
Diseñando una estrategia de negocios en América Latina
This course is part of Hacer negocios en América Latina Specialization
Instructors: Juan Antonio Enciso González
5,948 already enrolled
Gain insight into a topic and learn the fundamentals.
4.6
(73 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 17 hours
Learn at your own pace
97%
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What you'll learn
Entenderá la realidad socioeconómica para hacer negocios en América Latina.
Identificará y analizará las diferentes estructuras de comercio e inversión de la región.
Diseñará estrategias de entrada proyectos de negocio e/o inversión.
Entender los diferentes modelos conceptuales de internacionalización y analizará las tendencias y modelos de negocio del futuro en la región.
Skills you'll gain
Details to know
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Assessments
5 assignments
Taught in Spanish
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This course is part of the Hacer negocios en América Latina Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
A partir de este módulo, te brindamos la más cordial bienvenida a una idea general del conocimiento que debes de adquirir previamente a emprender un negocio en la región de América Latina. A lo largo de este módulo, conocerás algunas consideraciones o conceptos simples que debes tener en mente al momento de analizar y tomar la decisión de emprender tu proyecto.
What's included
7 videos10 readings2 assignments
En este módulo analizaremos diversos temas relacionados con pobreza, desigualdad del ingreso, comercio internacional, inversión extranjera directa y el rol de China en Latinoamérica. Todos estos factores nos ayudarán a entender mejor la economía de Latinoamérica, lo cual es crucial para poder desarrollar más y mejores negocios en ella. Al finalizar el módulo, el alumno tendrá los recursos para entender de una mejor manera la situación económica de América Latina, lo cual le permitirá detectar áreas de oportunidad sobre diversos tipos de negocios que se podrían generar en la región.
What's included
4 videos5 readings2 assignments
En este módulo vamos a entender la importancia de las instituciones, el marco institucional y la calidad institucional como un elemento importantísimo para la estrategia de entrada de comercio e inversión a una región o país de América Latina.
What's included
3 videos5 readings1 assignment
En este módulo se expondrán los elementos de una estrategia de internacionalización.
What's included
5 videos5 readings1 peer review
Instructors
Instructor ratings
4.9 (15 ratings)Offered by
Recommended if you're interested in Entrepreneurship
Ludwig-Maximilians-Universität München (LMU)
Universitat Autònoma de Barcelona
Universidad de los Andes
Universidad de los Andes
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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