借助数字媒体实现卫生成果 (DMHO) 课程将培训公共卫生传播专业人员利用社会和行为洞察力来设计、实施和评估在线公共卫生传播。该课程旨在作为一个全面的、基于证据的教程，介绍在社交媒体上制定和实施成功的公共卫生传播活动的关键战术步骤，并评估其效果和对公共卫生行为的影响。在整个课程中，学生将探索设计相关传播资料和传播活动创意的最佳做法。到课程结束时，学生将能够实施设有切实可行的传播活动目标的数字传播策略，并通过广告指标、调查数据、成本和覆盖率指标评估其影响。
借助数字媒体实现卫生成果
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Intermediate level
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16 hours to complete
3 weeks at 5 hours a week
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Assessments
5 assignments
Taught in Chinese (Simplified)
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There are 5 modules in this course
行为洞察是未来传播活动策略的基础。鼓励参与者使用此单元内容来生成传播活动创意，以便循序渐进地学习其余课程内容。
What's included
8 videos4 readings1 assignment1 peer review1 discussion prompt
了解针对既定目标受众制定卫生传播策略时的关键考虑因素。
What's included
13 videos5 readings1 assignment1 peer review1 discussion prompt
根据行业标准揭示效果最佳的内容 - 包括有机和计划内的传播材料 - 与编写在线卫生传播创意素材的最佳做法之间的联系。
What's included
13 videos9 readings1 peer review
学习如何在预算范围内制定可发挥最大影响力的数字传播策略，并树立实施此传播活动策略的信心！
What's included
10 videos6 readings1 assignment1 peer review1 discussion prompt
为实际的社会和行为改变交流 (SBCC) 活动设定切实的目标和关键绩效指标。
What's included
11 videos4 readings2 assignments
Instructor
Offered by
Recommended if you're interested in Public Health
The University of Edinburgh
Shanghai Jiao Tong University
National Taiwan University
Peking University
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