En el curso Medios digitales para recursos sanitarios (DMHO), se capacita a los profesionales de la comunicación sanitaria para que aprovechen las perspicacias sociales y conductuales en el diseño, la implementación y la evaluación de las comunicaciones sobre salud en línea. El curso está diseñado como un tutorial integral y basado en pruebas que expone los pasos tácticos principales para diseñar e implementar campañas de salud exitosas en las redes sociales y para evaluar su rendimiento e impacto en las conductas sanitarias. Durante el curso, los estudiantes explorarán las prácticas recomendadas para diseñar mensajes pertinentes y contenidos creativos de la campaña. Al final del curso, los estudiantes serán capaces de implementar una estrategia de comunicación digital con objetivos de campaña accionables y evaluar su impacto a través de métricas de los anuncios, datos de encuestas, costos e indicadores de cobertura.
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There are 5 modules in this course
La perspicacia conductual constituye el fundamento sobre el que se basan las estrategias de campañas futuras. Se anima a los participantes a usar este módulo para generar ideas de campañas que puedan aplicar a fin de continuar con el resto del curso.
What's included
8 videos4 readings1 assignment1 peer review1 discussion prompt
Comprensión de las consideraciones claves para fundamentar su estrategia de comunicación sanitaria para un público objetivo definido.
What's included
13 videos5 readings1 assignment1 peer review1 discussion prompt
Demostración del contenido con mejor rendimiento en función de los estándares de la industria —tanto activos orgánicos como planificados—, sujeto a las prácticas recomendadas para diseñar contenidos creativos de campañas sanitarias en línea.
What's included
13 videos9 readings1 peer review
Aprenda a diseñar su estrategia de comunicación digital para lograr un impacto óptimo sin salirse del presupuesto y gane confianza para pulsar el botón de lanzamiento en su estrategia de campaña.
What's included
10 videos6 readings1 assignment1 peer review1 discussion prompt
Fijación de metas tangibles e indicadores claves de rendimiento para campañas de comunicaciones para el cambio social y conductual (SBCC) en el mundo real.
What's included
11 videos4 readings2 assignments
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Recommended if you're interested in Public Health
Banco Interamericano de Desarrollo
Universidad de los Andes
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