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Learner Reviews & Feedback for Digital Marketing Capstone by University of Illinois Urbana-Champaign

4.5
stars
592 ratings

About the Course

This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. You will be a marketing manager for a firm selling digital cameras online through their webstore. You will be reviewing the products, pricing, margins, and historical sales. You will create a targeted ad campaign after researching appropriate keywords for the products you are selling. You will also review the basics of landing page design and search engine optimization. You will then create and execute an email campaign. Once these campaigns are executed, you get feedback on the KPI's such as revenue, profits, traffic, conversions. You will get an opportunity to redo this campaign, with new strategies, to improve your KPI's in the second round. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top reviews

DG

Aug 14, 2020

The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.

AA

Oct 18, 2016

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.

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101 - 125 of 173 Reviews for Digital Marketing Capstone

By Tatjana V

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Dec 11, 2020

Great Course for having full understanding of the Digital Marketing

By Brayant

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Mar 2, 2021

great corse teaches you all the bases and on that hand on project

By Mohit A

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Oct 10, 2020

Very very very very very helpful course to understand the market.

By Dr A R U

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Jun 19, 2020

It was an exceptional experience. Thoroughly enjoyed the course.

By Diuliene V

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Sep 19, 2024

Fico Feliz pelo aprendizado que obtive com esse curso. Obrigada

By Vladimir V

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Sep 6, 2019

It was an excellent experience and a very good teacher Thanks

By mubasher a

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Feb 9, 2021

Good learning experience, what is learned and then applied

By JALAJA E

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Aug 24, 2020

This course is excellent. I really liked it when doing.

By Claudio D S F

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Jul 3, 2017

I really like this course, I plan to work in this area.

By Andres P

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Nov 16, 2018

Great experience to apply and reinforce your learning!

By Tanya

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Jun 25, 2017

Good application of Theoretical modules taught earlier

By Naman A

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Apr 9, 2017

Really great experience and a must for every learner!

By Aya M A E

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Jun 26, 2019

what a useful,amazing and full of information course

By Amir M M L

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Apr 7, 2020

Great Value , So challenging project to work on

By Jacob F

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Jan 2, 2017

Great specialization and wonderful instructors!

By Warawut G

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Apr 5, 2022

Thank you for The Digital Marketing course.

By Daniel A M H

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Mar 23, 2022

very nice information put to work here

By Maxwell F

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Feb 7, 2016

Great course with excellent content

By Cristopher W

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Jul 15, 2017

Best Course Online for Business!

By METTU.HANUMANTH R K R

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Mar 12, 2022

excellent for marketing purpose

By Catalina B

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Mar 2, 2021

Unforgettable Journey!

By Jaime C B

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Oct 10, 2020

Great Specialization!

By abo a m a m h m s

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Jun 26, 2019

very imprtant program

By abdullah m

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Jul 27, 2017

Outstanding project !

By Daniel C

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Oct 16, 2018

Great specialization