The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us as our programmatic experts and offers an actionable roadmap on how small businesses can leverage state of the art advertising technologies to accomplish business objectives. In all, this course leaves students with an understanding of digital advertising in its various forms, and how to strategically identify digital advertising opportunities.
About this Course
- 5 stars67.57%
- 4 stars23.63%
- 3 stars4.54%
- 2 stars1.51%
- 1 star2.72%
TOP REVIEWS FROM INTRODUCTION TO THE DIGITAL ADVERTISING LANDSCAPE
It was a great course to start learning the foundational structure of digital advertising.
This course has pretty good content and I believe it's an excellent introduction to digital advertising.
Learned a lot , this gives me a skill of digital advertising .
The coursework and load was manageable and I feel like I gained a solid understanding of the concepts of digital advertising.
About the Digital Advertising Strategy Specialization
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