Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
Introduction to Digital Marketing
Introduction to Digital Marketing
This course is part of Introduction to Business Specialization
Instructor: Steve Fritzenkotter
14,698 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.7
(168 reviews)
Beginner level
Recommended experience
9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Write SEO keywords.
Create more engaging social media.
Describe the importance of Review Management Storytelling and explain the 'Why'.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
3 assignments
Taught in English
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This course is part of the Introduction to Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
Welcome to Module 1. Search Engine Marketing, (SEM), allows businesses to be found online. With millions of businesses out there vying for the same eyeballs, SEM’s two main elements, Search Engine Optimization (SEO) and Pay-per-click (PPC) strategies can lead to online marketing success through discovery.
What's included
1 video1 reading1 assignment1 discussion prompt
Welcome to Module 2. Social Media facilitates the sharing of ideas, thoughts, and information through the building of networks. It is two-way communication between the brand and its audience. In this module, you will learn techniques to effectively communicate and engage with audiences through Social Media.
What's included
1 video1 reading1 assignment1 discussion prompt
Welcome to Module 3. While marketing is essential for communication with audiences, “word of mouth” remains the most powerful voice. Online reviews are today’s “digital word of mouth”. It’s easier than ever for customers to tell others about their best (and worst) experiences, which can make or break a business. In this module you will explore how to harness this tool.
What's included
1 video1 reading1 assignment1 discussion prompt
Welcome to Module 4. The key to any effective marketing is to capture and keep the attention of an audience. Digital stories incorporate essential communication and marketing elements to create a compelling narrative. Stories about a brand can attract a target audience by differentiating it in the marketplace. Digital sharing is the key, and is the foundation to good storytelling and digital marketing.
What's included
1 video1 reading1 peer review1 discussion prompt
Instructor
Instructor ratings
4.7 (49 ratings)Offered by
Recommended if you're interested in Marketing
Coursera Project Network
University of Maryland, College Park
Fundação Instituto de Administração
Coursera Project Network
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VK
5
Reviewed on Sep 23, 2024
Excellent grounding to get started on fundamental aspects of Digital Marketing.
RS
5
Reviewed on May 15, 2023
The course is very informative, knowledgeable, well prepared and well presented.
TK
5
Reviewed on May 22, 2022
The course is very detailed and helpful to learn basics.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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