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Demystifying Company Culture

Demystifying Company Culture

This course is part of Collaboration for the Modern Workplace Specialization

Instructor: Madecraft

Included with

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6 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

6 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Identify what truly drives company culture and avoid the common myths that hold organizations back.
Build and administer a climate survey to measure employee engagement with confidence.
Turn survey findings into a 90-day action plan that creates lasting cultural change.

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Shareable certificate

Add to your LinkedIn profile

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Build your subject-matter expertise

This course is part of the Collaboration for the Modern Workplace Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 6 modules in this course

Most leaders know company culture matters — but few know how to actually shape it. This course gives you a clear, repeatable process for taking control of your culture by putting employee engagement at the center of everything you do.

You'll learn how to cut through the myths that keep organizations stuck, measure what's really happening inside your company using a structured climate survey, and turn your findings into initiatives that drive real, lasting change. Whether you're an HR manager looking for a proven framework or a people leader tired of guessing, this course meets you where you are. If you've tried culture initiatives that never gained traction, you'll find a practical, step-by-step approach that removes the ambiguity and shows you exactly where to start. If you're building a culture strategy from scratch, you'll walk away with the tools, language, and confidence to lead the process from survey to execution. If you've ever wondered why some companies seem to have it all figured out — this course will show you how they got there.

Module details

Most organizations know they need a great company culture, but without a clear understanding of what it actually means, they end up investing time and money in things that simply don't move the needle. In this module, you'll challenge the assumptions that keep organizations stuck, define company culture through measurable metrics, and identify the critical role employee engagement plays so you can build a solid foundation for lasting change.

What's included

5 videos1 assignment

Knowing your organization needs a stronger culture is one thing — knowing exactly where you stand and what to fix is another challenge entirely. In this module, you'll build and deploy a climate survey from the ground up, collect and organize responses with integrity, and calculate your organization's employee engagement rate so you can identify your biggest opportunities for improvement with confidence.

What's included

5 videos1 assignment

Collecting your climate survey data is only half the work — what you do with it determines whether your organization actually changes. In this module, you'll move from raw results to a focused action plan, identify the right initiatives to address your lowest-scoring areas, and build and deliver a presentation that earns buy-in from both leadership and employees so your organization is ready to move forward together.

What's included

4 videos1 assignment

Announcing your initiatives is the moment employees start watching — and what happens in the first 90 days either builds or breaks the trust you've worked hard to earn. In this module, you'll establish the habits and systems that keep your organization accountable, create a steady rhythm of communication that keeps employees informed and invested, embed employee engagement into the performance expectations of your management team, and develop the flexibility to adapt when your best-laid plans need to change.

What's included

4 videos1 assignment

The first 90 days establish momentum, but what comes after determines whether that momentum becomes lasting cultural change. In this module, you'll build the measurement habits, refinement instincts, and personal sustainability strategies that keep your organization's engagement work moving forward quarter after quarter — so that culture improvement becomes an ongoing practice, not a one-time project.

What's included

3 videos1 assignment

You've done the work — and now it's time to carry it forward. Great company culture isn't a destination you arrive at; it's a practice you sustain. In this conclusion, you'll consolidate everything you've built across the course, receive a curated set of resources to support your continued growth, and leave with the clarity, confidence, and community connections needed to keep making your organization a better place — for your people, your customers, and yourself.