This course is designed to develop your ability to communicate and deliver business value through effective sales techniques. This course will teach you to articulate how proposed solutions provide business value, evaluate the relationship between value propositions and buyer motivations, and identify the four key components of a value proposition. You will learn the skills to create and deliver compelling presentations that effectively communicate value propositions and address customer needs.



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July 2025
8 assignments
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There are 4 modules in this course
This module empowers learners to effectively communicate how a proposed solution delivers business value. Participants will evaluate the relationship between value propositions and buyer motivations, gaining insights into what drives purchasing decisions. Additionally, learners will identify the four key components of a value proposition, enabling them to craft compelling and persuasive messages.
What's included
4 videos5 readings2 assignments1 discussion prompt
This module equips learners with the skills to create and deliver compelling presentations that effectively communicate value propositions and address customer needs. Participants will master key influencing techniques to engage clients, build rapport, and persuade decision-makers during sales discussions. Additionally, learners will acquire essential negotiation skills to confidently navigate discussions with clients, ensuring successful outcomes. This comprehensive module is designed to enhance communication, influence, and negotiation capabilities in a professional setting.
What's included
6 videos7 readings1 assignment1 plugin
While everyone wants their customer interactions to go smoothly, you will inevitably run into some sort of conflict as a seller. This week’s lessons are designed to give you strategies for dealing with difficult customer interactions. We’ll cover ways to address general customer dissatisfaction, along with handling objections during the sales process.
What's included
4 videos4 readings3 assignments3 discussion prompts
This week you will learn about closing the deal. You’ll learn about tips for controlling the call and various ways to secure commitments from your customers. You’ll be able to leverage the skills and knowledge you have gained throughout the program to complete the sale.
What's included
8 videos2 readings2 assignments
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