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Effectively delivering the news to your audience

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Effectively delivering the news to your audience

This course is part of Become a Journalist: Report the News! Specialization

Instructors: Joanne C. Gerstner

15,280 already enrolled

Included with

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5 modules

Gain insight into a topic and learn the fundamentals.

315 reviews

Intermediate level

Some related experience required

Flexible schedule

1 week at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

5 modules

Gain insight into a topic and learn the fundamentals.

315 reviews

Intermediate level

Some related experience required

Flexible schedule

1 week at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

11 assignments¹

AI Graded see disclaimer

Taught in English

91% of learners achieved a positive career outcome

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Build your subject-matter expertise

This course is part of the Become a Journalist: Report the News! Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 5 modules in this course

Being a successful journalist is more than hunting down information. How journalists process the information, then put it together, are key steps for news reports. You will learn the process, planning, requirements of how journalists develop their news reports. There are many ways to report news reports, and you will learn different forms of how to perform reporting and writing to serve different audiences. This course also explains the different formats within journalism, beyond the written word and how they are best utilized.

Module details

We are thrilled to have you as part of Course 3 in our Introduction to Journalism Specialization. We will be discussing how to "Effectively Delivering the News to Your Audience." You will learn about the School of Journalism, our award-winning faculty and the world-class atmosphere of Michigan State University. We are a special place, where amazing things happen every day.

What's included

4 videos1 reading

You've developed your story concept. You've done your research, reporting and interviewing. Now you will learn how to take the next steps: sorting your information, and picking the right format for your news report. You will develop skills in dealing with statistics, numbers and how to figure out if you have enough information to compile an effective news report.

What's included

4 videos1 reading3 assignments2 discussion prompts

4 videosTotal 24 minutes

How do journalists sort their information?3 minutes
Using numbers wisely in news reports11 minutes
Newsgathering...what's accurate and what's not?6 minutes
What happens if you don't know something?3 minutes

1 readingTotal 10 minutes

Things to help sort information10 minutes

3 assignmentsTotal 90 minutes

Sorting newsgathering30 minutes
Understanding how to use numbers30 minutes
Sifting, sorting and choosing information30 minutes

2 discussion promptsTotal 20 minutes

How USA TODAY uses numbers effectively10 minutes
Think like a journalist!10 minutes

Sometimes one of the biggest challenges in being a journalist is figuring out how to best handle quotes, format, and audience recognition. Knowing what you're reporting, and your audience, makes all the difference. You will learn how to best use and structure quotes in your news reports, choose the right format for reporting, and understand the needs of your audience.

What's included

3 videos1 reading2 assignments1 peer review1 discussion prompt

3 videosTotal 19 minutes

Using quotes in your news reports12 minutes
Choosing a news report format2 minutes
Knowing your audience5 minutes

1 readingTotal 10 minutes

Some formats for news stories10 minutes

2 assignmentsTotal 60 minutes

Using quotes correctly30 minutes
Audience, tone, leads, sources30 minutes

1 peer reviewTotal 120 minutes

Have you seen format affect a news report?120 minutes

1 discussion promptTotal 10 minutes

Examining quotes and transitions10 minutes

Having an effective news report is often dictated by the many thoughtful choices made by editors and journalists. How things look, sound, feel and read impacts how the audiences choose to take in information - and if they want to interact with your media. What are the things you need to consider? You will learn how your news report can be strengthened through multimedia: audio, video, graphics, photos and maps. You will develop skills in shooting video and photos, as well as gathering audio.

What's included

4 videos2 readings4 assignments1 discussion prompt

4 videosTotal 26 minutes

Multimedia in News4 minutes
Adding audio to your news report12 minutes
Adding videos to your news report5 minutes
Why should you use multimedia?5 minutes

2 readingsTotal 20 minutes

Listen to this!10 minutes
Make your video more visually interesting10 minutes

4 assignmentsTotal 120 minutes

Ways to think about multimedia30 minutes
Audio best practices30 minutes
Adding Video to Your News Report30 minutes
Adding layers with multimedia30 minutes

1 discussion promptTotal 10 minutes

How can you use multimedia?10 minutes

Being a journalist does not mean you complete a news report...and move on to another story. Many times, one report leads to another, then another, then another on a particular topic. You will learn how to harness and understand the power of your audience, and use their feedback to develop more news reports. You will also deepen your understanding of audience reaction and how to handle the feedback.