A data story needs to explain why a finding matters and what decisions it can inform. This course focuses on turning analysis into narratives and recommendations for different business audiences.

Data Storytelling for Business Decisions
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Data Storytelling for Business Decisions
This course is part of Data Innovations for Organisational Growth and Storytelling Specialization

Instructor: Matt Bushby
Included with Learn more
Recommended experience
What you'll learn
Design data stories that connect findings to the needs of a specific audience.
Frame business recommendations and policy proposals using relevant evidence.
Use data narratives to inform strategic planning and communicate proposed actions.
Adapt storytelling and visualisation approaches to new business contexts.
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November 2026
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There are 3 modules in this course
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University of Maryland, College Park

Fractal Analytics
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