Macquarie University

Data Storytelling for Business Decisions

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Macquarie University

Data Storytelling for Business Decisions

Matt Bushby

Instructor: Matt Bushby

Included with Coursera PlusLearn more

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Design data stories that connect findings to the needs of a specific audience.

  • Frame business recommendations and policy proposals using relevant evidence.

  • Use data narratives to inform strategic planning and communicate proposed actions.

  • Adapt storytelling and visualisation approaches to new business contexts.

Details to know

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Recently updated!

November 2026

Assessments

2 assignments¹

AI Graded see disclaimer
Taught in English

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Build your subject-matter expertise

This course is part of the Data Innovations for Organisational Growth and Storytelling Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 3 modules in this course

This topic, we will focus on refining your ability to use data storytelling to inspire critical thinking and adaptability in solving real-world problems. By utilising data storytelling techniques, you will be able to communicate insights and implications to diverse audiences, inspiring them to take action. 

What's included

7 plugins

In this topic, we will explore data storytelling to improve communication and enhance problem-solving abilities. You will explore techniques to explore advanced data-driven recommendations, focusing on integrating different data types, formulating data-driven policies, and fostering a data-driven culture. This topic provides a comprehensive toolkit for crafting impactful data stories. This comprehensive approach will equip you to transform data insights into impactful decisions and strategies.

What's included

1 assignment5 plugins

Learners combine appointment data and patient feedback for a health network, frame a clear, specific and feasible recommendation by comparing three policy options, and write an executive memo with an action plan built on a control cycle. They then defend and adapt their recommendation when challenged.

What's included

3 readings1 assignment

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Instructor

Matt Bushby
Macquarie University
35 Courses34,183 learners

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.