When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Data-Driven and Ethical Sales Strategies

4 days left! Save on skills that make you shine with 40% off 3 months of Coursera Plus. Save now

Data-Driven and Ethical Sales Strategies

This course is part of The Science of Sales: Behavioral Insights and Psychology Specialization

Instructor: LearnQuest Network

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

4 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

4 hours to complete

Flexible schedule

Learn at your own pace

Skills you'll gain

Tools you'll learn

Customer Relationship Management (CRM) Software

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the The Science of Sales: Behavioral Insights and Psychology Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

Harness the power of data and behavioral frameworks to accelerate deal velocity, boost personalization, and maintain ethical standards. This course guides you through using analytics, AI, and tech to streamline prospecting and relationship management, while solving real-world challenges like digital transformation and process automation. Special focus is given to regulatory, cultural, and ethical considerations for India and the US.

Module details

Welcome to the future of sales mastery. In this module, you’ll unlock the power of analytics, automation, and ethical tech to turbocharge your sales funnel from the first touchpoint. Discover how CRM and AI tools can streamline prospecting, allow hyper-personalized outreach, and put you miles ahead of traditional sellers. Whether targeting clients in India, the USA, or worldwide, you’ll build the technical fluency and digital reputation needed to stand out and succeed in today’s competitive, always-on marketplace.

What's included

9 videos2 readings2 assignments

9 videosTotal 18 minutes

From Instinct to Impact: A Practical Framework for Modern Sales2 minutes
Sales Analytics and Tech Mastery2 minutes
Integrating CRM Systems for Lead Management and Tracking.2 minutes
Utilizing AI Tools to Score Leads and Predict Purchase Likelihood2 minutes
Analyzing Digital Behavior for Hyper-Personalized Outreach.2 minutes
Mastering LinkedIn, WhatsApp, and email for Lead Generation.2 minutes
Managing Asynchronous Communication for Global Clients.2 minutes
Building an Authentic Digital Personal Brand for Sales Credibility.2 minutes
A Strong Start to Smarter Selling2 minutes

2 readingsTotal 20 minutes

Action Story: When Your Pipeline Looks Full—but Revenue Is at Risk10 minutes
Action Story: When Your Outreach Is Everywhere—but Engagement Is Nowhere10 minutes

2 assignmentsTotal 36 minutes

Data-Driven Prospecting10 minutes
Sales Analytics and Tech Mastery26 minutes

In this results-focused module, you’ll transform sales activity into measurable outcomes. Master the frameworks, metrics, and automation tactics that accelerate your pipeline, empower hybrid teams, and maximize client retention. Learn how to create effortless workflows, use smart automation to free up time for strategic conversations, and operationalize key KPIs. You’ll also develop evidence-based skills to handle objections, negotiate transparently, and close even the most complex sales cycles with confidence. Step up to the next level of sales performance—faster, smarter, ethical.

What's included

7 videos2 readings2 assignments

7 videosTotal 14 minutes

Process Optimization and Performance1 minute
Design Efficient Sales Workflows for Hybrid Teams.2 minutes
Automating Repetitive Tasks to Prioritize High-Value Conversations.2 minutes
Track and Optimize Key Sales KPIs and Dashboard Metrics.2 minutes
Apply Evidence-Based Objection Reframing in Fast-Paced Negotiations.2 minutes
Negotiate Multistage Deals with Confidence and Transparency.2 minutes
Close Complex Sales Cycles with Cross-Functional Teams.3 minutes

2 readingsTotal 20 minutes

Action Story: When Deals Pile Up—but Nothing Moves Forward10 minutes
Action Story: When a Sure Deal Starts to Unravel at the Finish Line10 minutes

2 assignmentsTotal 36 minutes

Pipeline and Process Optimization10 minutes
Process Optimization and Performance26 minutes

Sales leadership today means earning trust at every touchpoint—from your first message to the final handshake. This module dives into the practical realities of selling ethically, staying compliant with Indian and US regulations, and bridging cultural divides in global business. You’ll master the tools and mindsets needed to build lasting credibility, communicate with integrity across languages, and drive engagement—especially with Indian and Spanish-speaking US clients. Get ready to become a trusted partner in every market, equipped to sell with confidence, transparency, and cultural fluency.

What's included

8 videos2 readings2 assignments

8 videosTotal 16 minutes

Navigating Ethics, Compliance, and Cross-Cultural Sales1 minute
Practice Transparency and Consent in Digital Outreach2 minutes
Adhere to Regional Privacy, Data, and Anti-Bribery Regulations3 minutes
Instill Compliance Culture Within Sales Teams.2 minutes
Adapt Messaging to Indian and Spanish-Language US Markets2 minutes
Manage Cultural Expectations and Language Barriers in Negotiations2 minutes
Utilize Local Customs to Drive Engagement2 minutes
What It Takes to Sell Confidently in Global Markets2 minutes

2 readingsTotal 20 minutes

Action Story: When One Shortcut Could Cost the Deal—and Your Reputation10 minutes
Action Story: When a Global Deal Stalls Because the Message Doesn’t Land10 minutes