Understanding your audience is at the heart of good customer engagement. Lifecycle marketing is a strategic approach that helps brands take a customer-centric view of their engagement strategies by understanding a user's entire journey—or lifecycle—with a brand. In this course, you will learn about how lifecycle marketing evolved from the classic concept of the marketing funnel. You will also learn how brands can use the customer lifecycle to target relevant, personalized messaging to the right users at the right time.

Data plays a crucial role in enhancing your customer engagement strategy by enabling you to understand customer behavior, create personalized experiences, and optimize messaging strategies. This course introduces you to modern data and technology as well as how you can responsibly use data to create memorable customer experiences.

Customer engagement goes beyond just sending messages. It’s about creating relevant conversations that guide your users through customer-centered journeys with your brand. This course introduces you to the different ways that Braze powers personalized customer experiences and some of the features that will help you along the way.

This course guides you through the process of collecting, storing, and utilizing user data with Braze. Start by reviewing how Braze integrates with your tech ecosystem and how your data can flow into and out of the platform. Then learn how Braze organizes user data into user profiles, and the various types of data available to you for message personalization, triggering, reporting, and more. Finally, refresh on what data points are and how you can optimize your data usage with Braze.

Create impactful conversations with your customers through targeted audience segmentation. This course shows you how effective segmentation enhances your customer engagement strategy, how Braze assesses segment membership, and how to build your first audience segment in the dashboard.

In this course you'll learn how to plan a campaign and create it in Braze using common configuration options. You'll learn how to search through your existing campaigns, and how to use tags to get the most out of Braze tools. You'll also learn how to interpret campaign analytics to evaluate how well your campaigns are doing.

This course is a brief overview of Canvas. You'll learn the basics of how Canvas works and the various components you'll use to create your messaging journey.

Boost customer engagement with cross-channel messaging. This multi-pronged marketing strategy can help improve engagement, retention, and maximize your brand’s ROI. In this course, you’ll learn more about the benefits of each channel and how to combine multiple channels to hit your engagement goals.

Braze empowers you to analyze and experiment with your data to enhance your customer engagement strategy–and the suite of Braze Data Platform tools makes it easier than ever. In this course, you'll explore the Braze data feedback loop, the benefits of experimentation, and the reporting capabilities available in Braze.

As you get started with your Braze dashboard, there are several dashboard administration tasks you will likely need to perform. This course reviews some of the most common dashboard set up tasks, including user management and permissions, settings adjustments, and more.

The Braze Certified Practitioner exam is suitable for individuals who understand how to use data to craft personalized customer engagements. They can build cross-channel messaging using Braze's segmentation, campaign, and Canvas tools. Finally, they assess messaging performance using Braze's reporting and analytics features.

Agent Console brings agentic AI directly into Braze, giving you the power to create and deploy custom agents. These intelligent assistants don’t just respond to prompts, but understand context, make decisions, and take action toward a goal. In this course, you’ll learn how to identify the right use cases, build and deploy agents in Canvas or Catalogs, and measure and optimize their performance to drive real business results.