By the end of this course, learners will be able to define the foundations of Customer Relationship Management (CRM), analyze customer lifecycle stages, differentiate between acquisition and retention strategies, classify customer portfolios, design value-driven experiences, and implement operational CRM tools to optimize sales, marketing, and service performance.

CRM: Analyze, Apply & Optimize Customer Success

CRM: Analyze, Apply & Optimize Customer Success
This course is part of Customer-Centric CRM Strategy and Management Specialization

Instructor: EDUCBA
Included with
18 reviews
What you'll learn
Analyze customer lifecycle and CRM strategies.
Differentiate acquisition vs. retention approaches.
Apply CRM tools to optimize business performance.
Skills you'll gain
- Customer Relationship Management
- Customer Relationship Building
- Brand Loyalty
- Customer Analysis
- Portfolio Management
- Customer Insights
- Customer Retention
- Marketing Automation
- Data-Driven Marketing
- Customer experience improvement
- Value Propositions
- Customer experience strategy (CX)
- Customer Success Management
- Automation
- Customer Acquisition Management
Tools you'll learn
Details to know

Add to your LinkedIn profile
12 assignments
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

Explore more from Marketing
Status: Free Trial
Status: Free Trial
Status: PreviewStarweaver
Status: Free Trial
Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.
Learner reviews
- 5 stars
72.22%
- 4 stars
22.22%
- 3 stars
0%
- 2 stars
0%
- 1 star
5.55%
Showing 3 of 18
Reviewed on Dec 17, 2025
This training bridged my knowledge gaps perfectly. I now understand how to analyze customer patterns to create more personalized and effective experiences.
Reviewed on Dec 11, 2025
The best course on CRM I have ever taken. It offers a practical roadmap for sustainable growth and success.
Reviewed on Dec 5, 2025
Transformed my team's understanding of customer success optimization. Highly recommended for managers.

Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy

