By the end of this course, learners will be able to define the foundations of Customer Relationship Management (CRM), analyze customer lifecycle stages, differentiate between acquisition and retention strategies, classify customer portfolios, design value-driven experiences, and implement operational CRM tools to optimize sales, marketing, and service performance.
CRM: Analyze, Apply & Optimize Customer Success
CRM: Analyze, Apply & Optimize Customer Success
This course is part of Customer-Centric CRM Strategy and Management Specialization
Instructor: EDUCBA
Included with
Gain insight into a topic and learn the fundamentals.
18 reviews
8 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Analyze customer lifecycle and CRM strategies.
Differentiate acquisition vs. retention approaches.
Apply CRM tools to optimize business performance.
Skills you'll gain
- Customer experience strategy (CX)
- Automation
- Customer Acquisition Management
- Customer Retention
- Customer experience improvement
- Data-Driven Marketing
- Value Propositions
- Brand Loyalty
- Customer Analysis
- Marketing Automation
- Customer Success Management
- Customer Relationship Building
- Customer Insights
- Portfolio Management
- Customer Relationship Management
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
12 assignments
Taught in English
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This course is part of the Customer-Centric CRM Strategy and Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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Showing 3 of 18
SS
Reviewed on Dec 15, 2025
The lessons learned on applying and optimizing customer success will pay dividends for years to come.
BB
Reviewed on Dec 5, 2025
Transformed my team's understanding of customer success optimization. Highly recommended for managers.
RM
Reviewed on Dec 11, 2025
The best course on CRM I have ever taken. It offers a practical roadmap for sustainable growth and success.
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