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Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 4 modules in this course
The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses.
With maturing technologies and aging product portfolios requiring established companies to create, develop, and sustain innovative new businesses, graduates of the Master Class will develop an understanding of how to create new businesses and initiatives within the corporate environment. In collaboration with our award-winning faculty, and a vibrant peer group, learners will explore and apply the skills, tools, and best practices for:
• Identifying and developing the entrepreneurial opportunities;
• Building business models;
• Creating strategies for leading innovation; and
• Financing and profiting from innovation.
The Master Class experience is differentiated from typical Coursera courses and MOOCs in that our faculty and staff are actively engaged with learners by providing individual feedback on assignments. Our faculty and staff will review and offer feedback on the major assignment submissions, if you wish, in an effort to assist you in developing and launching your corporate ventures.
Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurship-project
Welcome to the Master Class for Corporate Entrepreneurs. This project-based course is designed to provide you with the resources and tools you need to develop a proposal for your corporate venture. Please study the readings below, which provide you with the materials and resources that you need to complete a successful proposal. We've also re-posted select video lectures from our companion corporate entrepreneurship courses to assist with your development of the new corporate venture proposal.
What's included
28 videos4 readings1 assignment
Show info about module content
28 videos•Total 281 minutes
Key enablers of corporate entrepreneurship•6 minutes
Setting up a formal structure for corporate entrepreneurship•4 minutes
What are entrepreneurial opportunities?•12 minutes
Asking for ideas from employees•6 minutes
What impact do knowledge conditions have in your industry?•17 minutes
Are the demand conditions in your industry favorable?•20 minutes
What is the lifecycle stage of your industry?•15 minutes
Is the industry capital intensive?•15 minutes
Is the industry advertising intensive?•14 minutes
Are you trying to enter a concentrated market?•5 minutes
What is the average size of a company in the industry?•12 minutes
What demographic changes are creating new market needs?•11 minutes
What psychographic changes are opportunistic?•8 minutes
What technical advancements are emerging?•11 minutes
What societal changes are presenting new opportunities?•6 minutes
What political and regulatory forces will influence the market?•9 minutes
How does the learning curve influence your success?•10 minutes
What complementary assets are critical to develop?•11 minutes
What is the reputation of your competitors?•8 minutes
What is value innovation?•6 minutes
What existing factors can you eliminate?•7 minutes
Where can you reduce factors and not reduce value?•5 minutes
Which factors can you raise above competitors?•8 minutes
What new factors can you create?•6 minutes
Is the problem real?•8 minutes
Does your solution create value for your stakeholders?•10 minutes
Is your advantage superior and sustainable?•15 minutes
Can you build the right team at the right time?•16 minutes
4 readings•Total 35 minutes
Welcome•10 minutes
Meet Dr. James V. Green•10 minutes
The Opportunity Analysis Canvas•10 minutes
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators•5 minutes
1 assignment•Total 30 minutes
Opportunity Analysis•30 minutes
Building the Business Model
Module 2•4 hours to complete
Module details
This module challenges you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
What's included
24 videos3 readings1 assignment
Show info about module content
24 videos•Total 170 minutes
Customer, market, and value propostion•6 minutes
Product-market fit: The heart of the business model•8 minutes
Walkthrough of the Business Model Canvas - Part 1•6 minutes
Walk-through of the Business Model Canvas - Part 2•5 minutes
How do you develop a business model?•7 minutes
Why talk to customers? What do they know?•5 minutes
How to get insights from customers•11 minutes
What to do before the interview•5 minutes
Building a pipeline of customer interviews•8 minutes
What to do after the interview•4 minutes
Cold calling 101•6 minutes
Why have customer segments at all?•6 minutes
Customer segments, value propositions, and product features•13 minutes
Customer types•9 minutes
Customer segments and business models•6 minutes
Minimum viable product (MVP)•8 minutes
Crossing the chasm•6 minutes
What is a channel?•10 minutes
Product-channel fit•7 minutes
Cost structure•7 minutes
Key activities•10 minutes
The rest of the business model canvas•4 minutes
Key partnerships•8 minutes
Key resources•5 minutes
3 readings•Total 30 minutes
Meet Dan Gordon•10 minutes
Business Model Generation•10 minutes
Talking to Humans•10 minutes
1 assignment•Total 30 minutes
Initial Business Model Canvas•30 minutes
Crafting Strategies for Innovation Initiatives
Module 3•3 hours to complete
Module details
This modules focuses on enhancing your understanding of how an internal venture is organized, and how to overcome resistance to your new venture ideas within the company.
What's included
12 videos2 readings1 assignment
Show info about module content
12 videos•Total 120 minutes
What are some basic types of innovations?•9 minutes
How can an audit reveal innovation competence and weakness?•10 minutes
How many ways can companies innovate?•11 minutes
How does innovation occur at different business levels?•7 minutes
How does technology uncertainty influence an innovation in the marketplace?•10 minutes
What are key "associating" skills of innovators?•11 minutes
How do innovation managers survive an innovation project?•10 minutes
What's inside an innovation portfolio?•9 minutes
How do disruptive innovations change the marketplace?•11 minutes
How are innovations revealed in a blue ocean strategy?•11 minutes
How can lead users contribute to an innovation strategy?•9 minutes
How can open innovation become an entrepreneurial strategy?•12 minutes
2 readings•Total 20 minutes
Meet Dr. Thomas J. Mierzwa•10 minutes
Managing Innovation•10 minutes
1 assignment•Total 30 minutes
Innovation Roadmap•30 minutes
Building the Proposal
Module 4•3 hours to complete
Module details
This module improves your understanding of how to secure and manage funding for your corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.
What's included
20 videos3 readings2 assignments
Show info about module content
20 videos•Total 118 minutes
Financial statement metrics•7 minutes
The entrepreneurial spectrum•7 minutes
The "too typical" return on investment (ROI) process•7 minutes
Finance for the corporate entrepreneur•4 minutes
A better approach to return on investment (ROI)•4 minutes
Intangible assets and return on investment (ROI)•5 minutes
Financial statement basics•4 minutes
Financial statement details•7 minutes
Sources of funding•9 minutes
Internal funding•3 minutes
Customer and vendor financing•3 minutes
Franchising•4 minutes
Joint ventures•9 minutes
Co-branding•7 minutes
Licensing agreements•6 minutes
Business proposals and the pitch•4 minutes
How to write an effective business proposal•4 minutes
What do your funding sources want to see•4 minutes
How to create a pitch deck•7 minutes
Do's and don'ts of the pitch•13 minutes
3 readings•Total 25 minutes
Meet Michael R. Pratt•10 minutes
Entrepreneurial Finance•10 minutes
Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs•5 minutes
2 assignments•Total 60 minutes
Final Business Model Canvas•30 minutes
Final Pitch•30 minutes
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The University of Maryland, College Park is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 40,700 students, 14,000 faculty and staff, and nearly 400,000 alumni. The university’s faculty includes two Nobel laureates, 10 Pulitzer Prize winners, 69 members of the national academies and scores of Fulbright scholars. Located just outside Washington, D.C., the University of Maryland is committed to social entrepreneurship as the nation’s first “Do Good” campus, and discovers and shares new knowledge every day through research and programs in academics, the arts, and athletics.
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.