This course is super awesome. Lots of interesting tools and frameworks that are shared by the instructor and the assignments give you a wonderful chance to apply the same. I highly recommend it!

As a fairly experienced freelance writer, I learned so much from this course that will improve my copywriting and content creation skills. Thank you for creating such an incredible course!

An amazing theoretical and practical approach to content marketing for all levels but especially marketing professionals looking to fine tune their digital marketing skills.

What an excellent and insightful course. As a beginner in content marketing, the material is insightful and beneficial for me. Thank you Coursera. Thank You UC Davis :)

Very helpful, and enlighting. Gives good solid advice on what you should focus on when creating content. Thank you very much Sonia and the whole UC Davis Team

Way more than I expected! Excellent course and real pleasure to read and listen to! Highly recommend it to everyone regardless of industry you work in.

Very nice and decent course should be done by people who are into content marketing or people in corporates as the terms are useful for all .

Great Introductory course to Content Marketing. I found this course and the quality of information provided very valuable to my learning.

This is a great course on content marketing! All the materials are well presented and even as a beginner you get lots of information!

Very important if you're thinking about starting a career as a copywriter, digital marketer or content marketer

A must-have course for those who aim to have a good grip on content marketing and developing the strategies.

This course is amazing! It provided so much information in a simple, easy to digest

way!

Great, great, great!

3.479/5.00 - Here Are the Things I Learned from This Course

How funny that Copyblogger has been there for more than a decade yet in this course they don't analyze thoroughly ANY of their published content as an example of how to link the theory (the headlines, the copy, the image, and the type of content) which is provided in this course with the practice in the real world itself.

If the content strategy of Copyblogger is too confidential to be divulged or broken down, perhaps they should at least analyze the type of content from a company throughout the course as an example.

Most of the courses provide superfluous talking (basically because it is served as a podcast, not a formal lesson provided like many other courses in Coursera). Another thing that is ridiculously funny is how they said the result of this material is gonna be visual, yet, it is delivered in a podcast, especially the experience mappings and empathy mappings. 🤦 I guess the lecturers don't really have empathy and missed one of the crucial touchpoints of the lesson where they can deliver effective content at the right time. Also, do you think they ever create an experience map of what we, learners, have been through during this course? Bet you, they don't. Pfft AHAHAHA 🤪

The peer-graded assignments feel wacky as well, both of them. Boy, if I had the chance, I would truly, blatantly ask my peers, "What makes you qualified to score my assignment? How great is your understanding of this particular topic so you don't just simply press any points for the sake of completing peer-graded reviews?"

I am also very much peeved with how they serve most of the content in a podcast. I am not a native speaker thus making it challenging to understand what they say since they don't provide any transcript at all. The podcast seems like a small amount of time, but thanks to rewinding and repeating several parts, I feel that I can listen to a single podcast for almost 30 minutes. 🙄

One of the good things that I find this course is useful is that they provide many pdf books (mind you, it's also a form of advertisement because it is all made by Copyblogger, again 🤪) that if you read them thoroughly may be beneficial. However, to me, it is also another drawback of this course. They literally don't explain anything about the book itself, they're just like "Here are the supplement materials for you to read." while I am here to listen to your video (a combination of audio and engaging visuals), not numerous words that I have to read and understand alone. Don't you think multimedia is more powerful content and easier to consume for the audience?

In one of the podcasts in the 5th week, I heard "learn by doing" while all of these analytics are new to me. Once again, they doing a 'terrific' job by just making another podcast session without providing at least a relevant video or visual of what they are talking about. Imagine you open Google Analytics only to ask yourself "What and where to click to check what?", imagine how long time will be wasted discovering what every single button does because you have 0 knowledge. ✨ Last of all, thank you for the lessons, in the end, some of them are still valuable and insightful to me, but it's just kind of saddening that the course doesn't even provide any examples of what's working well and what's not when making content.

I think the information, the authority of Copyblogger, and Sonia's calm, friendly demeanor (along with her expertise) are all great. As an experienced B2B marketer I'm always looking to up my game, so I would prefer a more advanced level course on strategy and planning. Much of the stuff I knew already, though of course refreshers and confirmations are always useful. This course is perfect for somebody just getting started in content marketing because it gives a holistic overview. One final recommendation: the materials need updating in some places--for example, some of the links were no longer valid and references to Google+ need to be removed.

It’s a great course! Very insightful, gave me some strategies I look forward to putting into practice. However, the peer reviewed assignment system isn’t ideal. I did an assignment well... included all elements, put a lot of work into it, made it visually appealing... and a guy gave me all zeros stating I didn’t do anything. Little unfair.

The theories and blogs shared by Sonia Simone are so helpful. I learnt a lot from the mentors of the content marketing principles, how to write attractive titles, etc. The mp3 interviews between Sonia and Brian could be improved, such as adding the subtitles.

Thank you so much Coursera team for this wonderful and benefitable course .

I have learned a lot about how to be a content writer and marketer.

looking forward to have an opportunity to learn again.

Thank you.

There are so many podcast recordings, but they need to have transcripts. How would Deaf students engage with this material? Accessibility matters here.

Great course, give you essence, but i think that this should be already updated. Time is passing and reading material from 2016 is little bit outdated.

It would be ideal if we had more visuals during the videos to highlight the main points.

It would be great to have video lessons instead of podcasts.

The course was great but the peer review process is bogus

The course started off strong, but by week 4 lost focus. Too many different downloads and readings that didn't always practice what was preached. I wish the course instructor was a bit more involved in assignment feedback. Feedback from peers was ineffective and did not offer direct insights into my writing and how to improve. We have all paid for this course and want to be here to learn, therefore it is hard being the grader as well. That was not a task I signed up for. Grading another participant seems unfair since I do not know them nor their skill level.

Overall the course had some great creative writing guidelines. I do feel my writing and process has improved, but did not get that direct feedback that made me feel accomplished. Also, the assignments need to outline the directives much better. With all the detailed reading assigned, the assignment directions were lacking the same detail. Ms. Simone put this out into the ether and should circle back and support her creation as she has tasked us to!

Unfortunately following this course from the mobile application is nearly impossible, since almost every content is in the downloadable materials which is not reachable from a mobile phone.

Besides, the submissions are missing a rubric, which would be helpful for understanding what do they expect from the learners, unfortunately the misunderstanding resulted in very diverse results among the peer-reviewed submission.

Moreover, having peer-reviewed submissions may not be the best way of getting grades, since it seemed like leading to cultural differences: even if the written feedback was "everything was perfect", some peers gave 0 points, and there was no way to flag the reviews and have it checked by a professional.

Many course materials had nothing to do with the assignments, so it was great to listen to the calming voice of Sonia and it was a good addition to your general knowledge (and the ebooks are great!), it would be useful to have them in line with the assignments.