En este primer estaremos curso se estará revisando el manejo correcto de la marca en los negocios el cual es fundamental para crear una ventaja competitiva y así diferenciarse de sus competidores para dar sustentabilidad a la empresa en el largo plazo y consolidarse en sus mercados.

¿Cómo funcionan las marcas?
Seize the savings! Get 40% off 3 months of Coursera Plus and full access to thousands of courses.

¿Cómo funcionan las marcas?
This course is part of Gestión de Marca Specialization

Instructor: Rafael José Arria Ramos
8,074 already enrolled
Included with
161 reviews
Recommended experience
Details to know

Add to your LinkedIn profile
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There are 4 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor

Offered by
Explore more from Marketing
- Status: Free Trial

IE Business School
Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.
Learner reviews
- 5 stars
88.81%
- 4 stars
9.31%
- 3 stars
1.24%
- 2 stars
0%
- 1 star
0.62%
Showing 3 of 161
Reviewed on Sep 13, 2024
Informativo, completo, claro, útil, práctico, relevante, enriquecedor, bien estructurado.
Reviewed on Apr 16, 2025
Un muy buen curso sobre como funcionan las marcas en el mundo.
Reviewed on Apr 19, 2024
Excelente explicación del curso a través de un contenido amplio de los temas.

Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.

