Social Norms, Social Change II

Social Norms, Social Change II

Instructor: Cristina Bicchieri

20,535 already enrolled

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4 modules

Gain insight into a topic and learn the fundamentals.

453 reviews

Beginner level

No prior experience required

Flexible schedule

9 hours to complete

Learn at your own pace

99%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

453 reviews

Beginner level

No prior experience required

Flexible schedule

9 hours to complete

Learn at your own pace

99%

Most learners liked this course

Skills you'll gain

Details to know

Shareable certificate

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Assessments

6 assignments

Taught in English

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There are 4 modules in this course

This course is Part 2 of the Social Norms, Social Change series. In this course, we will examine social change, the tools we may use to enact change, and put into practice all we have learned in Part 1. See Social Norms, Social Change Part I at this link: https://coursera.org/learn/norms

This course covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms. The course then examines the essentials of norm abandonment, including the relations between personal beliefs and social expectations. We will also evaluate existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations. Finally, we look at a variety of tools policy makers may use to effect change, highlight the role of trendsetters in social change, and explore the conditions under which they can be successful. The course is a joint Penn-UNICEF project." Please see the following link for a 30% discount on the book that accompanies this course: https://global.oup.com/academic/product/9780190622053/?cc=us&lang=en&promocode=AAFLYG6

This course is "part 2" of Social Norms, Social Change and the lessons here are a continuation of the first course. This module covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms.

What's included

9 videos4 readings1 assignment1 discussion prompt

9 videos Total 58 minutes

Introduction 1 minute
9.1 9 minutes
9.2 5 minutes
9.3 5 minutes
9.4 7 minutes
9.5 11 minutes
9.6 8 minutes
9.7 9 minutes
9.8 4 minutes

4 readings Total 17 minutes

What are schemas? 2 minutes
What are scripts? 2 minutes
Example of Scripts and Schemas 5 minutes
Models of Schema Change 8 minutes

1 assignment Total 30 minutes

Quiz #9: Scripts and Schemas 30 minutes

1 discussion prompt Total 15 minutes

Schemas in practice 15 minutes

What's included

6 videos3 readings1 assignment1 discussion prompt

6 videos Total 45 minutes

Introduction 2 minutes
10.1 5 minutes
10.2 10 minutes
10.3 7 minutes
10.4 10 minutes
10.5 11 minutes

3 readings Total 24 minutes

Social norms arising from descriptive norms 8 minutes
Latrine use: a case study in norm creation 10 minutes
Social norms arising to solve a collective action problem 6 minutes

1 assignment Total 30 minutes

Quiz #10: Norm Creation 30 minutes

1 discussion prompt Total 15 minutes

Norm change in practice 15 minutes

This module covers the essentials of norm abandonment, including the relations between personal beliefs and social expectations. It also evaluates existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations.

What's included

13 videos2 assignments1 discussion prompt

13 videos Total 101 minutes

Introduction 2 minutes
11.1 8 minutes
11.2 11 minutes
11.3.1 6 minutes
11.3.2 7 minutes
11.3.3 8 minutes
11.4 5 minutes
11.5 9 minutes
11.6 9 minutes
11.7.1 12 minutes
11.7.2 10 minutes
11.8.1 7 minutes
11.8.2 8 minutes

2 assignments Total 60 minutes

Norm Abandonment Part 1 30 minutes
Norm Abandonment Part Two 30 minutes

1 discussion prompt Total 10 minutes

Norm Abandonment in Practice 10 minutes

This module covers trendsetters and their relations to social change. Who are trendsetters? What are their characteristics? How can we identify them? And how can we use them to bring about positive social change. This module also discusses the role of soap operas and edutainment in bringing about social change, how fictional characters and groups can act as trendsetters, and comparative advantages of edutainment interventions over traditional interventions.

What's included

10 videos2 assignments1 discussion prompt

10 videos Total 76 minutes

Introduction 1 minute
12.1 7 minutes
12.2.1 8 minutes
12.2.2 7 minutes
12.3.1 7 minutes
12.3.2 8 minutes
12.4 8 minutes
12.5 9 minutes
12.6 9 minutes
12.7 10 minutes

2 assignments Total 60 minutes

Trendsetters and Social Change Part One 30 minutes
Trendsetters and Social Change Part Two 30 minutes

1 discussion prompt Total 10 minutes

Trendsetters in Practice 10 minutes

Instructor

Instructor ratings

(77 ratings)

Cristina Bicchieri

University of Pennsylvania

2 Courses 126,243 learners

Offered by

University of Pennsylvania

Unicef

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Reviewed on Sep 18, 2020

It is wonderful course if one wants to understand the society we live in and how things act in a way they act.

Reviewed on May 21, 2018

Great course to learn. I think my time that I spent for this course is worth. Thank you very much Cristina.

Reviewed on Mar 24, 2020

Very helpful course with lots of examples that help concretize the theories/models being explained

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