En el proyecto final será necesario que utilices todos los conocimientos adquiridos a lo largo de esta especialización, para desarrollar un plan de marketing coherente para un producto o servicio.
Proyecto capstone estrategia de marketing
Save on skills that make you shine with 40% off 3 months of Coursera Plus. Save now
Proyecto capstone estrategia de marketing
This course is part of Estrategia de marketing Specialization
Instructor: Ramon Diaz-Bernardo
Included with
Gain insight into a topic and learn the fundamentals.
26 reviews
Beginner level
No prior experience required
3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
- Market Analysis
- Marketing Management
- Hospitality Management
- Marketing Strategies
- Plan Execution
- Case Studies
- Marketing Strategy and Techniques
- Marketing Planning
- Consumer Behaviour
- Program Implementation
- Market Research
- Product Marketing
- Strategic Marketing
- Marketing
- Product Planning
- Hotels and Accommodations
- Customer Analysis
- Market Opportunities
- Marketing Channel
- Product Strategy
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 5 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
(5 ratings)Offered by
Explore more from Marketing
IE Business School
IE Business School
IE Business School
IE Business School
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
96.29%
- 4 stars
3.70%
- 3 stars
0%
- 2 stars
0%
- 1 star
0%
Showing 3 of 26
AJ
Reviewed on Jan 12, 2021
Te pone a pensar y poner en practica todo lo aprendido, excelente excelente!
MM
Reviewed on Jan 22, 2018
¡Excelente curso! Me ha sido muy práctico, todo muy bien explicado, y me parece mejor este método de evaluación colaborativa que los típicos tests. ¡Enhorabuena!
DB
Reviewed on Oct 6, 2017
Excelente, los felicito señores profesores, muy bueno e importante.Dios les bendiga.
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.