This course is targeted towards digital marketers, advertising professionals, business owners, marketing students, freelancers, and third-party businesses seeking skills to plan and optimize digital campaigns. Campaign planning refers to the process of documenting the steps of a marketing or advertising campaign and how they will be implemented. Learning to effectively engage in campaign planning can unlock your brand’s potential by working backwards from customer experiences and interests, as well by tapping Amazon Ads insights to plan, buy, and optimize media.
Campaign Planning and Optimization
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
22 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
Details to know
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Recently updated!
June 2024
Assessments
4 assignments
Taught in English
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There are 4 modules in this course
This module will measure your proficiency in strategically leveraging Amazon Ads solutions toward meeting campaign goals and day-to-day tasks in strategy and planning roles. Topics include campaign planning using audience tools, using retail insights to make decisions on campaign strategy, and identifying strategies to meet both long and short-term goals.
What's included
1 video1 reading1 assignment12 plugins
This module builds on the topics learned in module 1, focused on more advanced campaign strategy, reporting, and optimization for sponsored ads, Amazon DSP, and cross-product campaigns. Topics include campaign goals and metrics, retail insights, cross-product strategy, and planning for key shopping moments throughout the year.
What's included
1 assignment21 plugins
This module focuses on Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement.
What's included
1 assignment9 plugins
Sponsored ads can help ensure you engage customers at every stage of their shopping journey. In this activity, you will optimize a Sponsored Brands campaign for a key shopping period. First, you will read a client brief. Then, using this client brief, you will develop an advertising strategy for a sponsored ads campaign. You’ll build your recommendations around the brand’s advertising goals and the best practices you’ve learned about in the course. As you complete this activity, we will provide you “example” answers as feedback. These may not include all the possible answers. The feedback is there to give you an idea of what could be correct and the quality expected from your work. All details about Organique and any campaign performance are fictional and intended for educational purposes only.
What's included
1 assignment1 peer review
Instructor
Offered by
Recommended if you're interested in Marketing
University of Colorado Boulder
Amazon Ads
Copenhagen Business School
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Frequently asked questions
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